Polls and Public Opinion
- Gallup Brain
The Gallup Brain is a searchable database providing a record of more than 70 years of public opinion information.
[more information] - Minnesota Poll
The Minnesota Poll is an opinion poll sponsored by the Star Tribune. The newspaper uses the poll to help cover elections, public policy issues, lifestyles and other topics. - Polling the Nations
1986 - present
The online version of the American Public Opinion Index, this database is a compilation of more than 14,000 surveys conducted by more than 700 polling organizations in the United States and more than 80 other countries.
[more information]
Newspaper Circulation Resources
- Annuaire de la presse, de la publicite et de la communication (APP)
An annual trade directory in print including contact information for professional media organizations, national, specialized, and local media outlets, public relations firms, as well as a section containing newly created publications of the last year. - Audit Bureau of Circulation
Online information on newspaper circulation and media consumption. This media audit firm is intended for advertisers, advertising agencies, and the media they use. Provides independent verification and dissemination of circulation, readership, and audience information. - eCirc
Audit Bureau of Circulation's online newspaper circulation search. Search for newspapers, consumer magazines, business publications, and farm publications. Contains circulation averages for six months. - Benn's Media
Print directory that provides directory listings for national and regional newspapers, consumer and business magazines, TV, Radio and electronic media in UK, Europe, and other countries. - Canadian Newspaper Association
Online data on Canadian Newspaper Circulation 2006 based on an annual CNA Circulation Data collection and report. Some data come from the Audit Bureau of Circulation, other data come directly from newspaper publishers. - Editor and Publisher
Online statistics on US and Canadian newspaper circulation, advertising rates, and shopper publications from 2003/2004. - Forbes mediaGuide 500
A critical print guide and critique of contemporary media and news outlets. Contains information of the year's major news stories, a section on the best stories and columns of the past year, as well as a guide to the major daily news outlets, periodicals, as well as an annotated and critical guide to major journalists and pundits. Continues the Repap Media Guide. - Gale Directory of Publications and Broadcast Media
Print media directory contains listings for radio and television stations and cable companies. Coverage between print and broadcast media varies some. Continues Gale directory of publications. - Gannett
Gannett is a newspaper combine that publishes 85 daily US newspapers. The Gannett website features links to revenue reports and other company news. - McClatchy
McClatchy is a newspaper combine with 30 newspapers published in the US. McClatchy's home page features links to revenue reports and other company news. - National Directory of Community Newspapers
Print directory that includes circulation statistics for 2001 and 2002 of weekly community newspapers. The primary function is to simplify the purchase of advertising in weekly newspapers. Covers 1988-present. Continues Newsletters Directory of 1987. - Newsletters in Print
A descriptive print guide to subscription, membership, and Free Newsletters, Bulletins, Digests, Updates, and Similar Serial Publications Issued in the United States and Canada. - Newspaper Association of America
Online collection of studies on Audience Data. - Project for Excellence in Journalism
Online analysis of contemporary journalism. - Statistics from the Project for Excellence in Journalism
Chart on media consumption. - SRDS Newspaper Advertising Source
Print semi-annual directory of U.S. and Canadian newspapers. Newspapers are listed alphabetically by state and city. Also includes average readership statistics for metropolitan newspapers. - Stamm: Leitfaden durch Presse und Werbung
A print trade directory of German newspapers and periodicals. - Standard Periodical Directory
Print directory organized by subject containing entries on U.S. and Canadian periodicals. - Ulrich's Periodical Directory
Print directory that lists information for nearly a quarter-million serial records such as newspapers, popular and trade magazines, and academic and scholarly journals. The listings include active, ceased, and forthcoming publications, and they can be searched by country, subject headings, circulation numbers, and many more options. - Willing's European press guide
Print directory of the European version of Willing's press guide for public relations and advertising. - Willing's Press Guide
Print trade directory for public relations and advertising.
Historical Newspaper Circulation Resources
- Annuaire de la presse et de la publicité (APP) 1968-1986
An annual print directory of general and specialized French newspapers and periodicals. - Ayer Directory 1970-1971
Print directory of newspapers and periodicals (1970-1971). Superseded by the Gale Directory of Publications. - Ayer directory of publications
Print annual directory of periodicals (1972-1982). - Benn's Media Directory 1986-1991
Print directory that provides directory (1986-1991) listings for national and regional newspapers, consumer and business magazines, TV, Radio and electronic media in UK, Europe, and other countries. - Benn's Media Directory (1992)
Print directory that provides directory listings from 1992 for national and regional newspapers, consumer and business magazines, TV, Radio and electronic media in UK, Europe, and other countries. - Bowker's News Media Directory
Print directory that includes 3 volumes: Newspaper directory; Magazine and newsletter directory; TV and radio directory. Features information such as contact information, year established, frequency, size, rates, printing process, freelance pay scale, newswire services, circulation size, bureau names, personnel (editors), deadlines, materials accepted, and supplement information. Continues Working press of the nation. - Bowker serials bibliography supplement
A classified print guide to current foreign and domestic serials. - Gale Directory of Publications
Print directory that contiunes (1987-1989) the IMS Directory of Publications. Continued by Gale Directory of Publications and Broadcast Media. - IMS/Ayer Directory of Publications
Print directory that continues (1083-1985) the Ayer Directory of Publications. Covers print media published in the United States, Canada, Puerto Rico, Virgin Islands, Bahamas, Bermuda and the Republic of the Philippines. - IMS Directory of Publications
Print directory that continues for 1986 the IMS/Ayer Directory of Publications. - Media Guide
A critical print guide and critique of contemporary media and news outlets. Contains information of the year's major news stories, a section on the best stories and columns of the past year, as well as a guide to the major daily news outlets, periodicals, as well as an annotated and critical guide to major journalists and pundits. Continued by Forbes Media Guide. - National directory of weekly newspapers; including semi-and tri-weekly newspapers.
Complete print directory of country newspaper rates 1927/28-1937. - National Directory of Weekly Newspapers
A print directory of weekly newspapers with contact information. The purpose is to simplify the process of buying advertising in targeted publications. Covers 1978-1984. Continued by the National Directory of Community Newspapers. - Newsletters Directory
Comprehensive print directory of newsletters published in the US and Canada, with contact and subscription information. Covers only 1987. Continued by Newsletters in Print. - Newspapers, periodicals, Alaska, ship building
Historical information on newspaper publishing in the United States from the Tenth Census of the United States (1880). - N.W. Ayer & Son's American Newspaper Annual, 1880-1909
Online annual directory of American newspapers published from 1880-1909. Print editions also available. Continued as N.W. Ayer & Son’s American Newspaper Annual and Directory from 1910 on. - N.W. Ayer & Son's American Newspaper Annual and Directory, 1910-1929
Online (1910-1920) annual newspaper directory available in print (all years) as well. - N.W. Ayer & Son's directory of newspapers and periodicals, 1930-1969
Print directory of newspapers and magazines (1930-1969). - Rowell's American Newspaper Directory, 1869-1908
Online(1869-1877 with gaps) and print directory containing a description of all the newspapers and periodicals published in the United States and territories, Dominion of Canada and Newfoundland, and of the towns and cities in which they are published, together with a statement or estimate of the average number of copies printed by each publication catalogued. Absorbed by N. W. Ayer & Son’s American Newspaper Annual in 1909. - Stamm Leitfaden fur Presse und Werbung (1972-1975)
An annual print directory of German general and specialized newspapers and periodicals. - Willing's press guide and advertisers' directory and handbook (1899-1927).
A print directory for public relations and advertising (1899-1927). - Willing's press guide and advertisers' directory and handbook 1916-1927
A print directory for public relations and advertising (1916-1927). - The Working Press of the Nation
A print directory with newspaper directory; Magazine and newsletter directory; TV and radio directory (1947-2002). Continued by Bowker's News Media Directory.
Market Research Data and Statistics
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Ad Age Dataplace
[more information] - Bureau of Labor Statistics
Reports published by the Bureau of Labor Statistic, which is part of the Department of Labor. - Consumer Demographics, Spending and Attitudes
List of sources available via the Wilson Library Business Reference. - Mintel Market Research
Mintel publishes over 45 reports each month, covering a wide range of sectors and focusing on topical marketing issues. Among the reports included is a report on the butter and margarine market, including sales, trends, advertising and promotion information, demographics, etc. - Market Share Reporter
In print. Wilson Library Business Reference HF5410.M35 (updated annually). - Statistical Abstract of the United States
Published in paper and online by the U.S. Census Bureau and contain statistics from both governmental and nongovernmental organizations. - More Statistics Resources