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Wilson Library
Business Reference
612.624.5073
busref@umn.edu

Resources for Strategic Communication


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Advertising Industry Publications

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Market Share Resources

Note: No single resource exist that has all the possible market share data available. Finding market share information for a company or product may require looking in several different sources, and it may not even be available to the general public. Below are some of the sources commonly used by business research librarians.

Market Share Reference Books

Market Share Reporter

This annual print resource contains over 2,000 market share entries arranged according to SIC codes.

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World Market Share Reporter

Approximately 1,670 entries in World Market Share Reporter cover 360 geographic locations. The entries provide world market share data and rankings of companies, products and services.

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Market Share Information in Databases

Use the databases listed below to search a number of trade publications for market share information.

Market Share Information in Annual Reports

A company's annual report may include information about it's market share. If the company's estimate is based on internal numbers, also look for third-party evaluations. Annual reports for publicly traded companies can be found using the following resources:

Market Share Research Databases

In the research databases listed below (available remotely to U of MN faculty, students, and staff), search stock reports, industry profiles and more, which may contain market share information.


Target Market Data


Researching Companies


Finding Previous Advertising Campaigns

Below are some resources that may be helpful in finding information about advertising campaigns.


Media Directories - in Print

Media Directory - Online