Market Research Reports and Market Share
- Global Market Information Database (Student and Staff)
The Global Market Information Database (GMID) is an integrated on-line information system providing key business intelligence on countries, companies, markets, and consumers. Statistics and profiles on 205 countries worldwide, lifestyle reports for 52 countries, market size for more than 330 consumer products in 52 countries, 3,500 market reports offering strategic analysis for consumer, industrial and service sectors, and profiles of 3,000 leading fast-moving consumer goods companies
- Mintel Market Research Database
Mintel publishes over 45 reports each month, covering a wide range of sectors and focusing on topical marketing issues. Divided between UK-specific, European and USA reports, Mintel reports analyse market sizes and trends, market segmentation, and consumer attitudes and purchasing habits, as well as assessing the future of the market. By providing a comprehensive picture of the consumer, Mintel's reports provide thorough analyses of specialist sectors.
- Business Source Premier Enhanced
This enhanced interface of Business Source Premier provides easy access to specialized reports such as company profiles, industry profiles, country reports, market research reports. It includes articles from 2,800 magazines and journals in business, economics, political science and public administration.
- Market Share Reporter
This annual print resource contains over 2,000 market share entries arranged according to SIC codes.
• Location(s): Latest five years in TC Wilson Library Business Reference, Quarto HF5410.M35. Older items in regular Wilson stacks.
• Check MNCAT Record for Location and Availability
Consumer Surveys and Statistical Databases
- DemographicsNOW
DemographicsNow consists of demographic data reports for the United States based on information from the Census Bureau and the Consumer Expenditures Survey. Search by state, cities, counties, or zip codes to find demographics data for populations, consumer expenditures, population, income, race, housing, and employment. Data profiles of consumers are also compiled for marketing to specific kinds of populations.
- American FactFinder
This is a data distribution system from the Bureau of the Census that will be the primary distribution locale for 2000 Census data. American FactFinder offers the capability to browse, search, and map data from many Census Bureau sources: the 1990 Census, the 1997 Economic Census, the American Community Survey, and other sources.
- LexisNexis Statistical
Index to statistical publications from US and state government agencies, international intergovernmental organizations, professional and trade organizations, business organizations, commercial publishers, independent research organizations, and universities.
- Sports Business Research Network
Contains research data on the entire sports market including, consumer expenditures, brand share, participation, attendance and statistics about sport facilities, TV viewership, directories and full text articles from specialized sports industry magazines.
See the Polling the Nations
The online version of the American Public Opinion Index, this database is a compilation of more than 14,000 surveys conducted by more than 700 polling organizations in the United States and more than 80 other countries. Each of the nearly 350,000 records reports a question asked and the responses given. Also included in each record is the polling organization responsible for the work, the date the information was released, the sample size, and universe.
Media Analysis Tools
- Advertising Red Books
Competitive intelligence and prospecting data on advertising agencies and on advertisers. The database contains information on nearly 18,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. The Advertising Agency database contains detailed profiles of nearly 14,000 U.S. and international agencies, including accounts represented by each agency, fields of specialization, and more. Previously known as Standard Directory of Advertising Agencies and Standard Directory of Advertisers. Currently licensed for single user access.
- SRDS Business Publication Advertising Source.
Quarterly, two part directory that contains alphabetical listings of U.S. business publications, U.S. healthcare publications, and more, divided into broad subject areas (advertising, insurance, restaurants, etc).
• Check MNCAT Record for Location and Availability
- SRDS Consumer Magazine Advertising Source
Quarterly directory of U.S. consumer magazines, farm publications, and more. Lists publications alphabetically within broad categories (for example: adventure and outdoor recreation, babies, health).
• Check MNCAT Record for Location and Availability
- SRDS TV & Cable Source
Quarterly directory of consolidated DMA markets, TV, national and regional cable networks syndicators, Latin American media, and more. TV stations listed alphabetically by city. Listings include information on local TV market, including demographic profile, merchandise sales rankings, and more.
• Check MNCAT Record for Location and Availability
- SRDS Newspaper Advertising Source
Semi-annual directory of U.S. and Canadian newspapers. Newspapers are listed alphabetically by state and city. Also includes average readership statistics for metropolitan newspapers.
• Check MNCAT Record for Location and Availability
- IEG Sponsorship Sourcebook
Use this guide to identify relevant community, sports and charitable events that fit your market profile.
• Location(s): Latest edition located in Wilson Business Reference Quarto HD59.35 .I34x
• Check MNCAT Record for Location and Availability
Company/Competitor Information Sources
- Corporate Affiliations
The best directory to learn if a company owns other firms or is owned by a parent company. Corporate ownership information on nearly 200,000 of the most prominent international companies and their affiliates, subsidiaries and divisions. The database includes major public and private businesses in the United States and throughout the world. Includes historical data for the last 10 years (use "Historical Search"). Records include products, brands, and competitors along with the service agencies such as advertising and accounting.
• Location(s):
- Datamonitor Company Profiles
Search Business Source Premier Enhanced to quickly find profiles on public companies and selected private firms. Each report covers Company Profiles. Either browse by the name or search Basic to locate profiles, articles, and market research on companies and industries.
- Mergent Online
Profiles of public corporations around the world that includes summaries, company histories, property, financials, subsdiaries, joint ventures, long term, press release and annual reports. Pdf images of corporate annual reports for publicly traded US and foreign corporations are available going back to 1996. Access to SEC filings via EDGAR database are also included in Mergent Online. The University of Minnesota license allows 6 simultaneous users.
Guide: Find Annual Reports to Shareholders
- Standard & Poor's NetAdvantage
This Standard and Poors database includes overviews from the Industry Surveys tracking trends and leading companies in 52 industries.
Article Databases For Market Research
- Business Source Premier
Business Source Premier database includes both scholarly journals and periodicals for practitioners. Locate full-text coverage to more than 2,800 journals in business, economics, political science and public administration. Coverage dates vary by title. Selected Datamonitor company reports and EIU country documents are also available. Results can be downloaded or emailed.
- LexisNexis Academic (ON CAMPUS USE ONLY)
LexisNexis Academic is a collection of online databases: News, Business (plus corporate news and corporate financials), Legal, Medical, and Reference. International news sources are included.
- ProQuest Newsstand
ProQuest Newsstand provides indexing and abstracting for 150 full-text titles, plus another 200 regional news sources. Full-text titles include The Atlanta Journal-Constitution, Barron?s, The Boston Globe, The Christian, Science Monitor, Los Angeles Times, The New York Times, USA TODAY, The Wall Street Journal, The Washington Post, and other newspapers of record.
- SpecialIssues.com
SpecialIssues.com indexes industrial and trade magazine special issues. Examples of special issues include: industry outlooks, overviews, or surveys; statistical issues; company ranking lists; buyers guides; salary surveys; product/industry focus issues; membership directories; who's who registers; tradeshow specials; etc. Many special issues are available on the Internet and are designed to be interactive/searchable and provide greater content than the printed versions. When possible, Special Issues.com tracks the special issue, how long has the special issue has been produced and content of the issue.
Guides to Additional Marketing Resources
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