Selected Resources for: Advertising

This resource is licensed by the MINITEX Library Information Network with state appropriations from the Minnesota Higher Education Services Office (MHESO) and the Minnesota Department of Education.
Use this popular research database to find business articles from 2100 journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965. Additional company and industry profiles from Datamonitor are included along with country analysis the Economist Intelligence Unit, Business Monitor International, CountryWatch, Icon Group, PRS and other publishers.
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This resource is licensed by the MINITEX Library Information Network with state appropriations from the Minnesota Higher Education Services Office (MHESO) and the Minnesota Department of Education.
The world's largest academic multi-disciplinary database, Academic Search Premier provides full text for over 4,600 scholarly (peer-reviewed) publications back to 1975.
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This resource is licensed by the MINITEX Library Information Network with state appropriations from the Minnesota Higher Education Services Office (MHESO) and the Minnesota Department of Education.
MasterFILE Premier, designed specifically for public libraries, provides full text for more than 2,000 general periodicals covering a broad range of disciplines including general reference, business, education, health, general science, multi-cultural issues and much more. In addition to the full text, this database provides indexing and abstracts for 2700 titles. This database features: 5,000 full text Magill Book Reviews, 357 reference and travel books including the World Almanac & Book of Facts 2001; full text from 84,074 biographies, 86,132 full text primary source documents, American Heritage Dictionary, 4th Edition and an Image Collection of 107,135 photos, maps and flags. MasterFILE Premier offers PDF backfiles as far back as 1975.
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Search with MNCAT Classic to find books, journals, etc. owned by the library. Search by keyword, subject, title, or author for materials on your topic. MNCAT Classic lacks the faceted searching of MNCAT Plus, but can be easier to use if you already have a good idea of what you're looking for.
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Find information about advertisers, agencies, public relations firms and media buying services. Information on nearly 18,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Includes brief profiles of 14,000 U.S. and international agencies with search features for finding agencies and advertisers by industry, specialization, location, and sales. Currently licensed for two simultaneous users.
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Print resource also known as LNA, Leading National Advertisers or CMR. Currently published by TNS Media Intelligence. Ad $ Summary lists brands alphabetically and includes the total advertising expenditure for those brands across 10 media. Also includes parent company and PIB Classification for each brand. Listed also are industry class totals and rankings of the top 100 companies in each of the 10 media.
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Overviews, rankings and comparative statistics for major industries that provides detailed information on public companies such as stock reports, bonds, stock valuation annual reports, and other detailed fianancial statistics. NetAdvantage also includes investment services such as the advisory newsletter Outlook and screening directories for stocks, bonds and mutual funds. There are also directories for private companies and the Register of Corporations, Directors, and Executives
Finding Comparative Statistics For Industries in NetAdvantage
Finding Company Information in NetAdvantage
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Market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe. Requires setting up a personal account to access.
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Data on advertising expenditures for print media, outdoor advertising, Internet, and broadcasting. Create custom tables of expenditures by brand, product, industry or companies. Need help creating a report? Try the customer support at 1-800-497-8450.
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Key business intelligence on countries, companies, markets, and consumers. Statistics on brands, companies and consumer products worldwide include market size and market share. Useful for researching global consumer markets with analysis of lifestyles for countries. Includes profiles and strategic information about companies that sell leading consumer goods.
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Index to statistical publications from US and state government agencies, international intergovernmental organizations, professional and trade organizations, business organizations, commercial publishers, independent research organizations, and universities. Comprised of three indexes--the American Statistics Index (ASI)--Index to International Statistics (IIS)-- and Statistical Resources Index (SRI) that give bibliographic citations, abstracts, and links to selected full-text tables and web sites when available. The Government Publications Library has the companion microfiche collections which include copies of almost all the publications indexed in this database.
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RefWorks is a web-based citation manager that allows you to create your own databases of citations by importing references from MNCAT and other databases, and then in seconds automatically generate bibliographies in all major styles (MLA, APA, Turabian, Chicago, etc.).
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QuickStudy: Library Research Guide from the University of Minnesota provides examples online for APA, MLA and Turabian styles, including how to cite electronic sources.
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