Selected Resources for: Advertising

Abstracts and Indexes

Business Source Premier This resource is licensed by the MINITEX Library Information Network with state appropriations from the Minnesota Higher Education Services Office (MHESO) and the Minnesota Department of Education. Business Source Premier database includes both scholarly journals and periodicals for practitioners. Locate full-text coverage to more than 2,800 journals in business, economics, political science and public administration. Coverage dates vary by title. Selected Datamonitor company reports and EIU country documents are also available. Results can be downloaded or emailed. [more information] [ Add To myLibrary!]

Design and Applied Arts Index DAAI is an international index to design and craft journals. It contains annotated references from more than 450 design and craft journals, and data on nearly 50,000 designers, craftspeople, studios, workshops, firms etc. All areas of design and craft are covered, including industrial design, interior design, environmental design, computer aided design, furniture design, ceramics, glass, fashion design, textile design, graphic design, typography, multimedia design, book design, photography, advertising, theatre design, ergonomics, and design management. [more information] [ Add To myLibrary!]

Academic Search Premier This resource is licensed by the MINITEX Library Information Network with state appropriations from the Minnesota Higher Education Services Office (MHESO) and the Minnesota Department of Education. The world's largest academic multi-disciplinary database, Academic Search Premier provides full text for nearly 4,600 scholarly publications, including full text for more than 3,600 peer-reviewed journals. Coverage spans virtually every area of academic study and offers information dating as far back as 1975. This database is updated on a daily basis via EBSCOhost. [more information] [ Add To myLibrary!]

LexisNexis Academic (ON CAMPUS USE ONLY) LexisNexis Academic is a collection of online databases: News, Business (plus corporate news and corporate financials), Legal, Medical, and Reference. International news sources are included. [more information] [ Add To myLibrary!]

MasterFile Premier This resource is licensed by the MINITEX Library Information Network with state appropriations from the Minnesota Higher Education Services Office (MHESO) and the Minnesota Department of Education. MasterFILE Premier, designed specifically for public libraries, provides full text for more than 2,000 general periodicals covering a broad range of disciplines including general reference, business, education, health, general science, multi-cultural issues and much more. In addition to the full text, this database provides indexing and abstracts for 2700 titles. This database features: 5,000 full text Magill Book Reviews, 357 reference and travel books including the World Almanac & Book of Facts 2001; full text from 84,074 biographies, 86,132 full text primary source documents, American Heritage Dictionary, 4th Edition and an Image Collection of 107,135 photos, maps and flags. MasterFILE Premier offers PDF backfiles as far back as 1975. [more information] [ Add To myLibrary!]

Wall Street Journal Contains the full-text Wall Street Journal newspaper which has extensive coverage of stock markets, finance, investments and business-oriented news. Database version from Proquest includes business and financial news and analysis, company news, regular columns, special reports, articles on the national and world economy, editorials and opinion, interviews, and Reuters news stories. Excludes charts and free standing tabular data, such as stock tables and other exchange listings. [more information] [ Add To myLibrary!]

Catalogs and Bibliographies

MNCAT Classic Search with MNCAT Classic to find books, journals, etc. owned by the library. Search by keyword, subject, title, or author for materials on your topic. MNCAT Classic lacks the faceted searching of MNCAT Plus, but can be easier to use if you already have a good idea of what you're looking for. [more information] [ Add To myLibrary!]

General Reference Sources

Advertising Media Glossary [more information] [ Add To myLibrary!]

Glossary of Advertising Media Terms [more information] [ Add To myLibrary!]

NTC's Dictionary of advertising [more information] [ Add To myLibrary!]

Advertising Red Books Competitive intelligence and prospecting data on advertising agencies and on advertisers. The database contains information on nearly 18,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. The Advertising Agency database contains detailed profiles of nearly 14,000 U.S. and international agencies, including accounts represented by each agency, fields of specialization, and more. Previously known as Standard Directory of Advertising Agencies and Standard Directory of Advertisers. Currently licensed for single user access. [more information] [ Add To myLibrary!]

Advertising red books. Advertiser, indexes [more information] [ Add To myLibrary!]

Gold Book (Twin Cities ad agencies and media [more information] [ Add To myLibrary!]

Ad $ Summary Print resource also known as LNA, Leading National Advertisers or CMR. Currently published by TNS Media Intelligence. Ad $ Summary lists brands alphabetically and includes the total advertising expenditure for those brands across 10 media. Also includes parent company and PIB Classification for each brand. Listed also are industry class totals and rankings of the top 100 companies in each of the 10 media. [more information] [ Add To myLibrary!]

Advertising Research [more information] [ Add To myLibrary!]

DemographicsNOW DemographicsNow consists of demographic data reports for the United States based on information from the Census Bureau and the Consumer Expenditures Survey. Search by state, cities, counties, or zip codes to find demographics data for populations, consumer expenditures, population, income, race, housing, and employment. Data profiles of consumers are also compiled for marketing to specific kinds of populations. [more information] [ Add To myLibrary!]

Standard & Poor's NetAdvantage This Standard and Poors database includes overviews from the Industry Surveys tracking trends and leading companies in 52 industries. Company profiles in the Stock Reports with key financial data on public companies including peer group analysis and performance ratings from Standard Poors. Directory listings from the Register of Corporations, Directors, and Executives listing sales, products, other brief information for 55,000 public and private companies along with names of top executives. Watch this short guide for information on finding the Industry Surveys in this database. [more information] [ Add To myLibrary!]

Mintel Market Research Database Mintel publishes over 45 reports each month, covering a wide range of sectors and focusing on topical marketing issues. Divided between UK-specific, European and USA reports, Mintel reports analyse market sizes and trends, market segmentation, and consumer attitudes and purchasing habits, as well as assessing the future of the market. By providing a comprehensive picture of the consumer, Mintel's reports provide thorough analyses of specialist sectors. [more information] [ Add To myLibrary!]

Statistics and Data

Ad Age Dataplace [more information] [ Add To myLibrary!]

AdSpender (Ad$pender) TNS data on advertising expenditures for brands and companies across all print media, outdoor advertising, internet, and broadcasting. Select expenditures for brands, product categories, industries and companies to create customized tables of data. Reference guide on how information is organized. [more information] [ Add To myLibrary!]

Global Market Information Database (Student and Staff) The Global Market Information Database (GMID) is an integrated on-line information system providing key business intelligence on countries, companies, markets, and consumers. Statistics and profiles on 205 countries worldwide, lifestyle reports for 52 countries, market size for more than 330 consumer products in 52 countries, 3,500 market reports offering strategic analysis for consumer, industrial and service sectors, and profiles of 3,000 leading fast-moving consumer goods companies. Note that this database is contractually restricted by the publisher to University of Minnesota-Twin Cities students and staff only; the public is authorized to use the version of the database called Countries and Consumers. [more information] [ Add To myLibrary!]

LexisNexis Statistical Index to statistical publications from US and state government agencies, international intergovernmental organizations, professional and trade organizations, business organizations, commercial publishers, independent research organizations, and universities. Comprised of three indexes--the American Statistics Index (ASI)--Index to International Statistics (IIS)-- and Statistical Resources Index (SRI) that give bibliographic citations, abstracts, and links to selected full-text tables and web sites when available. The Government Publications Library has the companion microfiche collections which include copies of almost all the publications indexed in this database. [more information] [ Add To myLibrary!]

Style Manuals and Writing Guides

RefWorks: Personal Citation Manager RefWorks is a web-based citation manager that allows you to create your own databases of citations by importing references from MNCAT and other databases, and then in seconds automatically generate bibliographies in all major styles (MLA, APA, Turabian, Chicago, etc.). [more information] [ Add To myLibrary!]

QuickStudy -- Citing Sources QuickStudy: Library Research Guide from the University of Minnesota provides examples online for APA, MLA and Turabian styles, including how to cite electronic sources. [more information] [ Add To myLibrary!]

University of Minnesota

Carlson School of Management: Department of Marketing & Logistics Management [more information] [ Add To myLibrary!]

University of Minnesota Libraries' Marketing Web Site A listing of the marketing/advertising/retailing Web sites we use most often in Business Reference. [more information] [ Add To myLibrary!]

Library Information