How do I find the circulation statistics for a journal, magazine or newspaper?


Periodicals have their circulation data in one of the following directories to magazines, newspapers, and journals:

Sources of circulation data may include numbers reported by the Audit Bureau of Circulation or similar organizations, post office records, or statements (sworn or unsworn) from the publishers. Some periodicals do not report their circulation (especially very small ones and/or ones that do not solicit advertising); in these cases the suggested titles may or may not supply an estimate. In general these titles carry circulation figures for U.S. and Canadian publications; much less often for publications from other countries.

See Media Directories and Circulation Statistics for more periodical directories.

Historical Directories

  • 1880-1909: N.W. Ayer & Son's American Newspaper Annual
  • 1910-1929: N.W. Ayer & Son's American Newspaper Annual and Directory
  • 1930-1969: N.W. Ayer & Son's Directory of Newspapers and Periodicals
  • 1970-1971: Ayer Directory, Newspapers, Magazines. . .
  • 1972-1982: Ayer Directory of Publications
  • 1983-1985: IMS Ayer Directory of Publications
  • 1986: IMS Directory of Publications
  • 1987-1989: Gale Directory of Publications
  • 1990-date: Gale Directory of Publications and Broadcast Media

N.W. Ayer & Son's American Newspaper Annual available online from the Library of Congress:

Rowell's American Newspaper Directory


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