Frequently Asked Questions

Where can I find information about consumer spending on products and brands?

Answer:

Surveys on consumer spending are published by the U.S. Bureau of Labor and conducted by market research firms that specialize in demographics and media viewing.

The library has consumer survey resources that

Simmons Choices3

CDROM located in the Busines Reference collection at Wilson Library

Mintel Market Reports

http://www.lib.umn.edu/cgi-bin/mmrd.cgi

Search for books by New Strategist in MNCAT

http://prime2.oit.umn.edu:1701/primo_library/libweb/action/search.do?vid...

Articles from trade magazines and other news sources:

Business Source Premier

http://www.lib.umn.edu/cgi-bin/bsp.cgi

Factiva

http://www.lib.umn.edu/cgi-bin/factiva.cgi

 

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