Frequently Asked Questions

How do I find rates or prices for television advertising?

Answer:

No single directory or website exists that lists all TV advertising rates. Finding sources that price the cost of advertising on cable, network, and local television requires research and calculations.

Pricing of prime-time programs on major TV networks on cable and broadcasting is available from the Advertising Age Data Center along with other good information on advertising costs, statistics, leading agencies and rankings.

http://adage.com/datacenter/

NATIONAL MARKET

Advertising Age has pricing for prime-time programs on major broadcasting networks and cable in the Fact Pack

http://adage.com/images/random/FactPack06.pdf

REGIONAL/LOCAL MARKETS

To find out cost for local or regional markets, multiply the SQAD cost per point levels for any market profiles times the Nielsen Ratings for a given program. SQAD costs are available in a print directory called SRDS TV & Cable Source, Wilson Library Business Reference Collection, call number: HF5905.S745.

Nielsen rating are not easily available but sometimes listed in newspapers or industry magazines. Media information can be searched in the following library research databases:

EBSCO http://www.lib.umn.edu/get/13390

LexisNexis http://www.lib.umn.edu/get/3317

Related links

Guide on finding Nielsen Ratings

https://www.lib.umn.edu/faq/153

 

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