MRI Mediamark Reporter

Also known as: Mediamark

This database contains demographic and psychographic data along with media preferences for consumers of products and brands. Use the Mediamark Reporter to find target audiences for marketing campaigns, advertising, and new product research. Licensed by the the School of Journalism and Mass Communication and requires registration--see the instructions for Setting Up Your MRI Account. For an overview of how how to find data, view this MRI Tutorial. Does not work using Safari!!

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