Also known as: Mediamark

MRI is a source of consumer survey data on products, brands, and media. Find cross tabulated demographics for advertising and public relations campaigns for assignments and research in the School of Journalism and Mass Communication.

  • To register, follow these instructions: MRI University Reporter Registration Instructions
  • Guide to questions about brands and products: Codebooks
  • Guide to questions about lifestyle: Psychographic Sourcebook
  • https://www.gfkmrismartsystem.com