Also known as: Mediamark

MRI is a source of consumer survey data on products, brands, and media used for assignments at the School of Journalism and Mass Communication. Licensed only for students taking Journalism courses.

  • To register, follow these instructions: MRI University Reporter Registration Instructions
  • Guide to questions about brands and products: Codebooks
  • Guide to questions about lifestyle: Psychographic Sourcebook
  • https://www.gfkmrismartsystem.com