Simmons Oneview

Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Simmons data can be used for advertising campaigns, market research, and business plans for new products. Search by brand name or product category in order to cross tabulate against demographic indicators such as age, income, and education. Academic license restricted to 5 simultaneous users along with an embargo of 2 years for current survey data. See this Simmons Tutorial to learn how to select, compile, and interpret data.

http://www.lib.umn.edu/get/18044

My Library