Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Use Simmons advertising campaigns, market research, and business plans. Academic license restricted to 5 simultaneous users along with an embargo of 3 years for current survey data. **The Simmons website requires Adobe Flash in order to view content.
University of Minnesota Simmons Tutorial

http://www.lib.umn.edu/get/18044