SRDS is a professional database in advertising and marketing. Locate media for business and consumer magazines, websites, news media, television, cable, radio, outdoor, direct marketing and other outlets. Find information about advertising rates, audience metrics, website analytics, media kits, profiles, and contacts.
Includes Nielsen Segmentation and Market Solutions to create find PRIZM reports of lifestyle segments by geographies and to conduct target audience research on consumer demographics. Obtain current estimates of demographic summaries for counties, states, and designated market areas (DMA) for cities in the United States.

http://www.lib.umn.edu/get/18762