"Specifically designed for LIS master’s and doctoral students, new LIS faculty, and professional librarians, this text explains both quantitative and qualitative research methods, with an emphasis on the power of their inte - gration for a mixed method research design. It provides instruction and guidance to LIS scholars, professionals, and students who want and need to conduct research and publish their work. The inclusion of the principles, data collection techniques, and analyses of quantitative and qualitative methods, as well as discussion of the advantages and limitations of each method and updated bibliographies, provides a broad introduction to research design. The discussion of the scientific method, sampling, validity, reliability, and ethical concerns, along with experimental research design, ethnographic methods, and usability testing, offers a well-­ rounded overview of these research methods and design."

Author: Lynn Silipigni Connaway, Ronald Powell, & Marie Radford

http://primo.lib.umn.edu/TWINCITIES:UMN_ALMA51668659990001701