Library guides for journalism
New to journalism and mass communication? Start here.
Dig deeper into scholarly resources related to mass communication.
A guide to the libraries' many newspaper and magazine sources.
Find resources related to the profession of journalism, including professional magazines and websites, industry overviews, and reviews and directories.
A guide to library resources related to strategic communication, advertising, consumer demographics, polls, surveys, and public opinion.
Target audience research tutorials
Simmons OneView (Google Slides)
How to use consumer survey data from Simmons to identify target audiences for products, brands, and media audiences.
ComScore Media Matrix (ppt)
Overview of the comScore subscription at the University Libraries and tutorial on building reports for website analytics
iPoll for Pew Research Polls (video)
Video demo of iPoll, a database that collects opinion polls from hundreds of organizations that can be used to explore consumer preferences, beliefs, and other psychographics
Use this style guide from The Associated Press (AP) to identify standard reporting practices of names of people and institutions, grammar, punctuation, capitalization, abbreviation, spelling, and numerals.
Library site with detailed information on finding information about companies, industries, and markets.
Learn more about software packages used to create personalized databases of citation information and notes.
Get help managing, sharing, and preserving your research data.
Digital Arts, Sciences, and Humanities (DASH)
Research support for faculty and students looking to employ digital methodologies and technologies in their teaching, research, and creative work.
Help navigating government information both online and within the UMN Libraries' collections.