Learning Tips for Communication Research
News and Article Databases for Journalistic ResearchLibrary Databases for Journalistic Research gives an overview of the main news databases available from the library and how to find scientific articles using library journal subscriptions, article databases, and other science news sources.
Slide PresentationsUsing comScore
Overview of the comScore subscription at the University Libraries and tutorial on building reports for website analytics
Researching Companies and Organizations
Slide presentation Learn how to find information about any company or nonprofit organization using databases such as directories, profiles, financial services, and analyst reports.
Researching Target Audiences
Slide presentation on using consumer survey data to perform cross tabulations in MRI and Simmons o identify target markets for products, brands, and media audiences. Includes market research reports, comScore web analytic, and using polling sources to find information about consumer preferences, demographics, attitudes, and lifestyles.
Media Planning and Advertising Research
Slide presentation on using media directories, data sources, and professional websites to find information about media outlets and their target audiences, advertising expenditures and statistics and information about about campaigns and trends.