Professional Research Skills

Using ComScore
Overview of the comScore subscription at the University Libraries and tutorial on building reports for website analytics

Using Simmons to Find Target Audiences
How to use consumer survey data from Simmons to identify target audiences  for products, brands, and media audiences. .

Campaign and Advertising Research
Slide presentation on using media directories, data sources, and professional websites to find information about media outlets and their target audiences, advertising expenditures and statistics and information about about campaigns and trends.

Article Databases for Journalistic Research
Overview of news databases available from the library and how to find scientific articles using library journal subscriptions, article databases, and other science news sources.

Company and Nonprofit Databases
Slide presentation Learn how to find information about any company or nonprofit organization using databases such as directories, profiles, financial services, and analyst reports.

Nonprofit Research
How to use directories to find information about foundations, associations, and other kinds of nonprofits along with financial information from Form 990 tax returns.

Finding business information in Trade Magazines
Trade journals and professional magazines are key sources of information for researching companies, industries, products, and campaigns.


General Library Research Skills

Scholarly vs Popular
Outlines the difference between scholarly journal articles and magazine or news sources.

What Is A Citation
Learn to identify and use different kinds of citations found in research publication. This basic research skill is essential for academic writing.

Getting the most out of Google Scholar
Learn how Google Scholar can work with library subscriptions to online journals.