How To Use
Overview of the comScore subscription at the University Libraries and tutorial on building reports for website analytics
Using MRI and Simmons to Find Target Audiences
How to use consumer survey data in MRI and Simmons to identify target markets for products, brands, and media audiences. Includes market research reports, and using polling sources to find information about consumer preferences, demographics, attitudes, and lifestyles.
Campaign and Advertising Research
Slide presentation on using media directories, data sources, and professional websites to find information about media outlets and their target audiences, advertising expenditures and statistics and information about about campaigns and trends.
Company and Nonprofit Databases
Slide presentation Learn how to find information about any company or nonprofit organization using databases such as directories, profiles, financial services, and analyst reports.
Finding business information in Trade Magazines
Trade journals and professional magazines are key sources of information for researching companies, industries, products, and campaigns.
Databases for Journalistic Research
Overview of news databases available from the library and how to find scientific articles using library journal subscriptions, article databases, and other science news sources.
Getting the most out of Google Scholar
Learn how Google Scholar can work with library subscriptions to online journals.
More Library Tutorials on Finding Information