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Marketing Information Sources

Listed here are links to online databases and associated pages detailing print and electronic resources for conducting marketing related research.

Table of Contents:

Market Research Reports and Market Share
  • Passport (Euromonitor) Authentication Required
    The Global Market Information Database (GMID) is an integrated on-line information system providing key business intelligence on countries, companies, markets, and consumers. Statistics and profiles on 205 countries worldwide, lifestyle reports for 52 countries, market size for more than 330 consumer products in 52 countries, 3,500 market reports offering strategic analysis for consumer, industrial and service sectors, and profiles of 3,000 leading fast-moving consumer goods companies
  • Mintel Market Research Authentication Required
    Mintel reports provide market research on consumer products, services, and lifestyles. They identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. The subscription includes
    Mintel Trends is used to analyze consumer trends by sectors, demographics, themes and regions for advertising and brand development. Observation articles report on new developments and there are tools for exploring and building presentations.
  • BCC Research Authentication Required
    BCC's market research reports explore major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations.
  • Frost & Sullivan market research reports Authentication Required
    Frost & Sullivan's 1800 analysts and consultants cover more than 300 markets and 250,000 companies for industrial markets organized into categories for Aerospace and Defense, Automotive and Transportation, Chemicals, Materials, Food; Electronics and Security, Energy and Power Systems, Environment and Building Technologies, Healthcare and Medical Devices, Measurement and Instrumentation, Information and Communication Technologies, and Industrial Automation and Process Control.
  • Academic Authentication Required
    Market research reports on service industries, consumer goods,food and beverage, heavy industry, life sciences, technology and media.
  • GlobalData Medical Authentication Required
    Provides medical device industry intelligence covering 16 therapy areas.
  • GBI Research Authentication Required
    A source of business intelligence and company information for the healthcare industry. Report areas are: Frontier Pharma, Therapy Analysis, CBR Pharma Insights, and MedTech.
  • Investext Authentication Required
    ONLY WORKS ON INTERNET EXPLORER. Investment research reports may discuss specific products and brands. Conduct a full text search to find statistics or other analysis of your product. See also Investext Search Guide.
  • Advertising
    • Coloribus Authentication Required
      Archive of commercial advertising for all media from around the world. Each advertisement includes detailed credits information and description. Search by advertiser, product, brand, release date, country of origin, and creative credits, among other attributes. Includes advertisements from TV and cinema, print magazines and newspapers, outdoor billboards and posters, online, direct marketing, radio, and others. Also includes information on advertising festivals and awards from 1969 to present.

      Effective May 19, 2016, each user must create an account in the login dialog for personalized features.

    • Warc Authentication Required
      Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research,, the International Journal of Advertising, and the Journal of Advertising History.
  • Consumer Demographics and Target Markets
    • MRI Mediamark Reporter

      [Resource no longer available]
    • SimplyMap Authentication Required
      SimplyMap includes government data and information from MRI to cross tabulate with various geographies in the United States.
    • MarketLine Reports Authentication Required
      Industry reports and company profiles cover key facts, history, employees, major products, revenue analysis, SWOT analysis, top competitors, locations and subsidiaries. Industry Reports include analysis, market size, market share, forecasts, segmentation, and leading companies. Access via Business Source Premier
Consumer Surveys and Statistical Databases
  • American FactFinder2
    American FactFinder 2 is a search engine that provides access to the population, housing and economic data collected by the Census Bureau. American FactFinder 2 can be used to retrieve data from the 2000 and 2010 Census, American Community Surveys (ACS), Population Estimates and the Economic Census and Surveys.
  • ProQuest Statistical Insight Authentication Required
    Index to statistical publications from US and state government agencies, international intergovernmental organizations, professional and trade organizations, business organizations, commercial publishers, independent research organizations, and universities.
  • SimplyMap Authentication Required
    SimplyMap is a web-based mapping application that lets users quickly create thematic maps and reports using demographic, business, and marketing data for the United States.

    Faculty, staff and students are not required to log-in with a user name and password, however, their work will not be saved using this method which is located in the middle of the SimplyMap log-in page - "Sign in as a guest" (your work will not be saved).

    Since there is some training required in order to understand a few concepts related to mapping, we highly recommend that you watch our 6 minute training video to get the most out of SimplyMap. The training video can be accessed by clicking on the "Help" link in the top right corner of SimplyMap.

    The University of Minnesota has a license for 5 concurrent users for the resource SimplyMap. Please be kind and remember to log off when you have completed a session so other users may access this tool.

  • Sports Business Research Network Authentication Required
    Contains research data on the entire sports market including, consumer expenditures, brand share, participation, attendance and statistics about sport facilities, TV viewership, directories and full text articles from specialized sports industry magazines.
  • Polling the Nations Authentication Required
    Polling the Nations is an online database of public opinion polls containing the full text of 500,000+ questions and responses, from 14,000+ surveys, conducted from 1986 through the present in the United States and more than 100 other countries around the world.
Guides to Additional Marketing Resources

Page Coordinator: Caroline Lilyard
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