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Marketing Information Sources

Listed here are links to online databases and associated pages detailing print and electronic resources for conducting marketing related research.

Table of Contents:

Market Research Reports and Market Share
  • Passport (Euromonitor) Authentication Required
    The Global Market Information Database (GMID) is an integrated on-line information system providing key business intelligence on countries, companies, markets, and consumers. Statistics and profiles on 205 countries worldwide, lifestyle reports for 52 countries, market size for more than 330 consumer products in 52 countries, 3,500 market reports offering strategic analysis for consumer, industrial and service sectors, and profiles of 3,000 leading fast-moving consumer goods companies
  • Mintel Market Research Authentication Required
    Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. The library subscription includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.
  • BCC Research Authentication Required
    BCC's market research reports explore major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations.
  • MarketResearch.com Academic Authentication Required
    Market research reports on service industries, consumer goods,food and beverage, heavy industry, life sciences, technology and media.
  • Frost & Sullivan market research reports Authentication Required
    Frost & Sullivan's 1800 analysts and consultants cover more than 300 markets and 250,000 companies for industrial markets organized into categories for Aerospace and Defense, Automotive and Transportation, Chemicals, Materials, Food; Electronics and Security, Energy and Power Systems, Environment and Building Technologies, Healthcare and Medical Devices, Measurement and Instrumentation, Information and Communication Technologies, and Industrial Automation and Process Control.
  • Gartner Research Authentication Required
    Gartner is a leading providers of research and analysis about the global information technology industry. Areas of focus include customer relationship management, business-to-business e-commerce, supply chain management, wireless, emerging technologies, security, IT services and vendors, IT spending and strategies.

    This resource is not paid by the Libraries, and the access is limited to those affiliated with the Carlson School of Management. For access issues, please contact csareait@umn.edu.

  • MarketResearch.com Academic Authentication Required
    Market research reports on service industries, consumer goods,food and beverage, heavy industry, life sciences, technology and media.
  • GlobalData Medical Authentication Required
    Provides medical device industry intelligence covering 16 therapy areas.
  • GBI Research Authentication Required
    A source of business intelligence and company information for the healthcare industry. Report areas are: Frontier Pharma, Therapy Analysis, CBR Pharma Insights, and MedTech.

    To download reports, contact Mary Schoenborn at hawki003@umn.edu.

Consumer Spending
  • Simmons Oneview Authentication Required
    Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Use Simmons advertising campaigns, market research, and business plans. Academic license restricted to 5 simultaneous users along with an embargo of 3 years for current survey data.
    University of Minnesota Simmons Tutorial
  • SimplyMap Authentication Required
    SimplyMap includes government data and information from MRI to cross tabulate with various geographies in the United States.
  • MarketLine Reports Authentication Required
    Industry reports and company profiles cover key facts, history, employees, major products, revenue analysis, SWOT analysis, top competitors, locations and subsidiaries. Industry Reports include analysis, market size, market share, forecasts, segmentation, and leading companies. Access via Business Source Premier
Consumer Demographics, Surveys and Statisticss
  • American FactFinder2
    American FactFinder 2 is a search engine that provides access to the population, housing and economic data collected by the Census Bureau. American FactFinder 2 can be used to retrieve data from the 2000 and 2010 Census, American Community Surveys (ACS), Population Estimates and the Economic Census and Surveys.
  • Simmons Oneview Authentication Required
    Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Use Simmons advertising campaigns, market research, and business plans. Academic license restricted to 5 simultaneous users along with an embargo of 3 years for current survey data.
    University of Minnesota Simmons Tutorial
  • MyBestSegments
    Claritas lifestyle segments by zip code. A free source of information from Nielsen.
  • ProQuest Statistical Insight Authentication Required
    Index to statistical publications from US and state government agencies, international intergovernmental organizations, professional and trade organizations, business organizations, commercial publishers, independent research organizations, and universities.
  • SimplyMap Authentication Required
    SimplyMap creates thematic maps and reports using demographic, business, and marketing data for the United States. Click on Help to watch training videos. "Sign in as a guest" if you do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps. Licensed for 5 concurrent users.
  • Sports Market Analytics Authentication Required
    Formerly called Sports Business Research Network (SBRNet). Contains research data on the entire sports market including, consumer expenditures, brand share, participation, attendance and statistics about sport facilities, TV viewership, directories and full text articles from specialized sports industry magazines.
  • Polling the Nations Authentication Required
    Polling the Nations is an online database of public opinion polls containing the full text of 500,000+ questions and responses, from 14,000+ surveys, conducted from 1986 through the present in the United States and more than 100 other countries around the world.
  • Nielsen Datasets at the Kilts Center for Marketing Authentication Required
    Eligible to use the datasets
    Only tenure-track faculty from accredited US-based colleges and universities can subscribe to access to the datasets. This excludes clinical professors, adjunct professors, lecturers, and other non-tenure track faculty. Access by PhD students and postdoctoral research associates is permitted as part of our institutional subscription, provided they are supervised by a tenured or tenure-track faculty.

    Available Datasets
    Consumer Panel Data include longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000 - 60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets.
    Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates.
    Just added:
    Nielsen’s Ad Intel data cover ad occurrences for a variety of media types across the United States, for the years 2010-2015, with annual updates available each year. These data can be broken down by Market Code (i.e. ~200 Designated Market Areas (DMAs), which can be matched to DMAs in the Consumer Panel and Retail Scanner datasets).

    To learn more about University of Minnesota researcher access and user requirements please see: Nielsen Datasets Access Guide

Guides to Additional Marketing Resources

Page Coordinator: Caroline Lilyard lily@tc.umn.edu
This URL: http://www.lib.umn.edu/libdata/page.phtml?page_id=1046

 

 

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