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Marketing Information Sources

Listed here are links to online databases and associated pages detailing print and electronic resources for conducting marketing related research.

Table of Contents:

Market Research Reports and Market Share
  • Passport GMID -Global Market Information Database Authentication Required
    The Global Market Information Database (GMID) is an integrated on-line information system providing key business intelligence on countries, companies, markets, and consumers. Statistics and profiles on 205 countries worldwide, lifestyle reports for 52 countries, market size for more than 330 consumer products in 52 countries, 3,500 market reports offering strategic analysis for consumer, industrial and service sectors, and profiles of 3,000 leading fast-moving consumer goods companies
  • Mintel Market Research Database Authentication Required
    Market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe. Requires setting up a personal account to access.
  • BCC Research Authentication Required
    BCC's market research reports explore major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations.
  • Frost & Sullivan market research reports Authentication Required
    Frost & Sullivan's 1800 analysts and consultants cover more than 300 markets and 250,000 companies for industrial markets organized into categories for Aerospace and Defense, Automotive and Transportation, Chemicals, Materials, Food; Electronics and Security, Energy and Power Systems, Environment and Building Technologies, Healthcare and Medical Devices, Measurement and Instrumentation, Information and Communication Technologies, and Industrial Automation and Process Control.
  • Investext Authentication Required
    ONLY WORKS ON INTERNET EXPLORER. Investment research reports may discuss specific products and brands. Conduct a full text search to find statistics or other analysis of your product. See also Investext Search Guide.
  • Consumer Demographics and Target Markets
    • Simmons Oneview Authentication Required
      Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Simmons data can be used for advertising campaigns, market research, and business plans for new products. Search by brand name or product category in order to cross tabulate against demographic indicators such as age, income, and education. Academic license restricted to 5 simultaneous users along with an embargo of 2 years for current survey data. See this Simmons Tutorial to learn how to select, compile, and interpret data.
    • MRI Mediamark Reporter Authentication Required
      This database contains demographic and psychographic data along with media preferences for consumers of products and brands. Use the Mediamark Reporter to find target audiences for marketing campaigns, advertising, and new product research. Licensed by the the School of Journalism and Mass Communication and requires registration--see the instructions for Setting Up Your MRI Account. For an overview of how how to find data, view this MRI Tutorial. Does not work using Safari!!
    • SimplyMap Authentication Required
      SimplyMap includes government data and information from MRI to cross tabulate with various geographies in the United States.
    • MarketLine Reports (formerly Datamonitor) Authentication Required
      MarketLine Reports are company profiles and industry reports found in the Business Source Premier database from EBSCO. Company profiles cover key facts, history, employees, major products, revenue analysis, SWOT analysis, top competitors, locations and subsidiaries. Industry reports include market size, market share, forecasts, segmentation, and leading companies.
Consumer Surveys and Statistical Databases
  • American FactFinder2
    American FactFinder 2 is a search engine that provides access to the population, housing and economic data collected by the Census Bureau. American FactFinder 2 can be used to retrieve data from the 2000 and 2010 Census, American Community Surveys (ACS), Population Estimates and the Economic Census and Surveys.
  • Simmons Oneview Authentication Required
    Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Simmons data can be used for advertising campaigns, market research, and business plans for new products. Search by brand name or product category in order to cross tabulate against demographic indicators such as age, income, and education. Academic license restricted to 5 simultaneous users along with an embargo of 2 years for current survey data. See this Simmons Tutorial to learn how to select, compile, and interpret data.
  • ProQuest Statistical Insight Authentication Required
    Index to statistical publications from US and state government agencies, international intergovernmental organizations, professional and trade organizations, business organizations, commercial publishers, independent research organizations, and universities.
  • SimplyMap Authentication Required
    SimplyMap is a web-based mapping application that lets users quickly create thematic maps and reports using demographic, business, and marketing data for the United States.

    Faculty, staff and students are not required to log-in with a user name and password, however, their work will not be saved using this method which is located in the middle of the SimplyMap log-in page - "QUICK LOGIN" (your work will not be saved).

    Since there is some training required in order to understand a few concepts related to mapping, we highly recommend that you watch our 6 minute training video to get the most out of SimplyMap. The training video can be accessed by clicking on the "Tutorial" link in the top right corner of SimplyMap.

    For more information, please see SimplyMap Quick Reference: http://map.lib.umn.edu/guides/simplymap_guide.pdf

    The University of Minnesota has a license for 5 concurrent users for the resource SimplyMap. Please be kind and remember to log off when you have completed a session so other users may access this tool.

  • Sports Business Research Network Authentication Required
    Contains research data on the entire sports market including, consumer expenditures, brand share, participation, attendance and statistics about sport facilities, TV viewership, directories and full text articles from specialized sports industry magazines.
  • Polling the Nations Authentication Required
    Polling the Nations is an online database of public opinion polls containing the full text of 500,000+ questions and responses, from 14,000+ surveys, conducted from 1986 through the present in the United States and more than 100 other countries around the world.
Guides to Additional Marketing Resources

Page Coordinator: Caroline Lilyard lily@tc.umn.edu
This URL: http://www.lib.umn.edu/libdata/page.phtml?page_id=1046