- Television and Radio Ad Rates
For TV, the audience measurement rating is the Nielsen rating; for radio, it's the Arbitron rating. Use the CPP (cost-per-rating-point) and audience measurement rating to make this calculation. See this guide from Marquette University for more information. Hennepin County Library currently has copies of the SRDS TV and Cable Media source.
- Think With Google
Professional resource for digital advertising such as programmatic buying, brand content, and platforms such as display, search, mobile or video
- SRDS Media Solutions
SRDS is a professional database in advertising and marketing. Locate media for business and consumer magazines, websites, news media, television, cable, radio, outdoor, direct marketing and other outlets. Find information about advertising rates, audience metrics, website analytics, media kits, profiles, and contacts. Use Local Market Audience to create PRIZM reports from Claritas and find Nielsen indexing for demographics, lifestyles, and product usage.
- Ulrich's Periodicals Directory
Lists information for over a quarter-million serial records such as newspapers, popular and trade magazines, and academic and scholarly journals. Includes active, ceased, and forthcoming publications. Search by title, subject and more.
- Leadership Library
Directory with detailed information about staff, positions, and organization of news media outlets as well as government, corporations, and nonprofit organizations.
- Media Intelligence Center
Service from the Alliance for Audited Media that tracks circulation, data for newspapers, consumer magazines, business publications and farm publications from the US, Canada, and other countries. Includes audit circulation statistics for online editions. Access is for a single user.
Print Directories at Wilson Library
- Minnesota Newspaper Directory
Contacts, website, and circulation statistics for Minnesota newspapers. Includes finding aids to locate newspapers by county, suburban newspapers, college newspapers, daily newspapers, and maps to locate local newspapers.
- Editor and Publisher International Data Book
International directory of newspapers that includes statistics and contact information for the U.S. and Canada. Includes dailies, weeklies, shopper publications and other niche markets by ethnic group and target audience ( real estate, parenting, seniors), college presses, syndicated news services, trade associations, and a buyers guide of equipment for the newspaper industry.
- Literary Market Place
Directory to the publishing industry that includes publishers, literary agents, distributors, sales representatives, wholesalers, book producers, exporters & importers, manufacturers, printers, translators & interpreters, suppliers, remainder dealers, reference books, magazines, literary societies, and awards.
- Willing's Press Guide
Publications and media outlets worldwide, including contacts, target audience information, advertising rates and internet media. Separate directories for the United Kingdom, Europe, and the world. Good for historical research.
- World Radio TV Handbook
Directory of television and radio stations worldwide. Lists of organizations and frequency information.
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