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Media Directories and Planning Tools

Journalism Library --> Sources for Strategic Communication Research

Table of Contents:

Planning Tools
  • Television and Radio Ad Rates
    For TV, the audience measurement rating is the Nielsen rating; for radio, it's the Arbitron rating. Use the CPP (cost-per-rating-point) and audience measurement rating to make this calculation. See this guide from Marquette University for more information. Hennepin County Library currently has copies of the SRDS TV and Cable Media source.
  • Think With Google
    Professional resource for digital advertising such as programmatic buying, brand content, and platforms such as display, search, mobile or video
Directories
  • SRDS Media Solutions Authentication Required
    SRDS is a professional database in advertising and marketing. Locate media for business and consumer magazines, websites, news media, television, cable, radio, outdoor, direct marketing and other outlets. Find information about advertising rates, audience metrics, website analytics, media kits, profiles, and contacts. Use Local Market Audience to create PRIZM reports from Claritas and find Nielsen indexing for demographics, lifestyles, and product usage.
  • Ulrich's Periodicals Directory Authentication Required
    Lists information for over a quarter-million serial records such as newspapers, popular and trade magazines, and academic and scholarly journals. Includes active, ceased, and forthcoming publications. Search by title, subject and more.
  • Leadership Library Authentication Required
    Directory with detailed information about staff, positions, and organization of news media outlets as well as government, corporations, and nonprofit organizations.
  • Media Intelligence Center Authentication Required
    Service from the Alliance for Audited Media that tracks circulation, data for newspapers, consumer magazines, business publications and farm publications from the US, Canada, and other countries. Includes audit circulation statistics for online editions. Access is for a single user.
  • Minnesota Newspaper Directory
    Contacts, website, and circulation statistics for Minnesota newspapers. Includes finding aids to locate newspapers by county, suburban newspapers, college newspapers, daily newspapers, and maps to locate local newspapers.
Print Directories at Wilson Library
  • Editor and Publisher International Data Book
    International directory of newspapers that includes statistics and contact information for the U.S. and Canada. Includes dailies, weeklies, shopper publications and other niche markets by ethnic group and target audience ( real estate, parenting, seniors), college presses, syndicated news services, trade associations, and a buyers guide of equipment for the newspaper industry.
  • Literary Market Place
    Directory to the publishing industry that includes publishers, literary agents, distributors, sales representatives, wholesalers, book producers, exporters & importers, manufacturers, printers, translators & interpreters, suppliers, remainder dealers, reference books, magazines, literary societies, and awards.
  • Willing's Press Guide
    Publications and media outlets worldwide, including contacts, target audience information, advertising rates and internet media. Separate directories for the United Kingdom, Europe, and the world. Good for historical research.
  • World Radio TV Handbook
    Directory of television and radio stations worldwide. Lists of organizations and frequency information.


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