Expenditures, Rankings and Directories
- Advertising Redbooks
Information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Information includes advertising expenditures by media, video campaigns, and social media activity. Currently licensed for two simultaneous users.
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- SRDS Media Solutions
SRDS is a professional database in advertising and marketing. Locate media for business and consumer magazines, websites, news media, television, cable, radio, outdoor, direct marketing and other outlets. Find information about advertising rates, audience metrics, website analytics, media kits, profiles, and contacts.
Includes Nielsen Segmentation and Market Solutions to create find PRIZM reports of lifestyle segments by geographies and to conduct target audience research on consumer demographics. Obtain current estimates of demographic summaries for counties, states, and designated market areas (DMA) for cities in the United States.
Professional Sources for Researching Campaigns
- Television and Radio Ad Rates
For TV, the audience measurement rating is the Nielsen rating; for radio, it's the Arbitron rating. Use the CPP (cost-per-rating-point) and audience measurement rating to make this calculation. See this guide from Marquette University for more information. Hennepin County Library currently has copies of the SRDS TV and Cable Media source.
Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research,, the International Journal of Advertising, and the Journal of Advertising History.
- AdAge Datacenter and Digital Edition
This digital subscription to Advertising Age contains the archives for past issues and access to the AdAge Datacenter. Search for articles or consult the Datacenter to find rankings and statistics about media companies and advertising agencies.
- Ad Week
Trade magazine and website for the advertising industry.
- Business Source Premier
Article database that includes many trade magazines, which are sources of information about campaigns for products in their industry. Includes articles from magazines such as Advertising Age and Advertising Age.
- AdForum (Advertising)
Video and images for advertisements produced for television, cinema, magazines, outdoor, and digital, along with audio recordings of radio advertisement. Covers the work of agencies worldwide with interviews for case studies, packaging, branding and design for major brands. Use this database to research advertisements by agencies, advertiser, brands, campaigns, or creative staff.
Award Winning Ad Campaigns
AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s from Duke University.
- One Club
Archives of past winners of the international advertising competition for One Show awards in design, interactive, entertainment and college competitions.
- One Show Interactive
One Club sponsors international competitions among agencies, colleges, and universities to collect winning advertisements for interactive media. Images and descriptions of One Show winners for interactive, print, and video advertisements can be viewed on the One Show website.
- Gunn Report and Showreel of the Year
Tables for TV/Cinema, production companies, print, directors, digital,
agencies, advertisers along with overviews and video of best ads of the year in film, print, and digital.
International focus on advertisements and awards.
Account Planning Tools
- Cannes Lions Archives
Free viewing of selected winners of the Cannes Lions International Advertising Festival. The library does not subscribe to this service.
- ComScore Media Metrix
ComScore is an industry source for web analytics about major online properties. The library subscribes to Media Metrix data that is useful for consumer and audience research and for statistics and rankings of websites. University of Minnesota students and staff need to obtain individual accounts in order to use Comscore. Contact the Journalism Librarian to request an account.
Advertising Research Journals
- Google Adwords
Online advertising service from Google based on pay-per-click (PPC). Cost-per-thousand-impressions (CPM)advertising also available for site-targeted advertisements using text, banners, or other media.
- Journal of Advertising Research
- International Journal of Advertising
- Journal of Interactive Advertising
- Journal of Consumer Marketing
- Journal of Current Issues & Research in Advertising
- Journal of Brand Strategy
- Journal of Brand Management
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