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Advertising Research

Journalism Library --> Sources for Strategic Communication Research

Table of Contents:

Expenditures, Rankings and Directories
  • Advertising Red Books Authentication Required
    Information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Information includes advertising expenditures by media, video campaigns, and social media activity. Currently licensed for two simultaneous users.
    See the How To Logon Instructions

  • SRDS Media Solutions Authentication Required
    SRDS is a professional database in advertising and marketing. Locate media for business and consumer magazines, websites, news media, television, cable, radio, outdoor, direct marketing and other outlets. Find information about advertising rates, audience metrics, website analytics, media kits, profiles, and contacts. Use Local Market Audience to create PRIZM reports from Claritas and find Nielsen indexing for demographics, lifestyles, and product usage.
  • Television and Radio Ad Rates
    For TV, the audience measurement rating is the Nielsen rating; for radio, it's the Arbitron rating. Use the CPP (cost-per-rating-point) and audience measurement rating to make this calculation. See this guide from Marquette University for more information. Hennepin County Library currently has copies of the SRDS TV and Cable Media source.
Researching Campaigns
  • Warc Authentication Required
    Professional information on advertising and marketing worldwide. Includes market research, case studies, expenditure statistics, reports, campaigns, conference papers, abstracts to scholarly research, and full-text for the International Journal of Market Research, Journal of Advertising Research, International Journal of Advertising, Admap, Journal of Advertising History, Market Leader.
  • AdAge Datacenter and Digital Edition Authentication Required
    This digital subscription to Advertising Age contains the archives for past issues and access to the AdAge Datacenter. Search for articles or consult the Datacenter to find rankings and statistics about media companies and advertising agencies.

  • Ad Week
    Trade magazine and website for the advertising industry.
  • Business Source Premier Authentication Required
    Article database that includes many trade magazines, which are sources of information about campaigns for products in their industry. Includes articles from magazines such as Advertising Age and Advertising Age.
Finding Advertisements
  • Coloribus Authentication Required
    Archive of commercial advertising for all media from around the world. Each advertisement includes detailed credits information and description. Search by advertiser, product, brand, release date, country of origin, and creative credits, among other attributes. Includes advertisements from TV and cinema, print magazines and newspapers, outdoor billboards and posters, online, direct marketing, radio, and others. Also includes information on advertising festivals and awards from 1969 to present.
  • Ebiquity AdSearch
    Fee based service to find advertisements in publications worldwide.

  • Media directories
    Browsing magazines is sometimes the only way to find advertisements. Use directories like SRDS Media Solutions to identify consumer magazines and business publications that have potential advertisements.

Award Winning Ad Campaigns
  • One Club
    Archives of past winners of the international advertising competition for One Show awards in design, interactive, entertainment and college competitions.
  • One Show Interactive
    One Club sponsors international competitions among agencies, colleges, and universities to collect winning advertisements for interactive media. Images and descriptions of One Show winners for interactive, print, and video advertisements can be viewed on the One Show website.

  • Gunn Report and Showreel of the Year
    Tables for TV/Cinema, production companies, print, directors, digital, agencies, advertisers along with overviews and video of best ads of the year in film, print, and digital.

  • AdForum
    International focus on advertisements and awards.
  • Cannes Lions Archives
    Free viewing of selected winners of the Cannes Lions International Advertising Festival. The library does not subscribe to this service.
Account Planning Tools
  • ComScore Media Metrix Authentication Required
    ComScore is an industry source for web analytics about major online properties. The Media Metrix data includes consumer profiles, web traffic, and rankings for the websites of companies, brands and other organizations. See the Media Metrix Overview. Contact the Journalism Librarian to request a password or got to the designated workstation at the Journalism Library.
  • Google Adwords
    Online advertising service from Google based on pay-per-click (PPC). Cost-per-thousand-impressions (CPM)advertising also available for site-targeted advertisements using text, banners, or other media.


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