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Media Directories

Journalism Library --> Sources for Strategic Communication Research

Table of Contents:

Directories
  • SRDS Media Solutions
    http://www.lib.umn.edu/get/18762
    SRDS is a professional database in advertising and marketing. Locate media for business and consumer magazines, websites, news media, television, cable, radio, outdoor, direct marketing and other outlets. Find information about advertising rates, audience metrics, website analytics, media kits, profiles, and contacts.
    Includes Nielsen Segmentation and Market Solutions to create find PRIZM reports of lifestyle segments by geographies and to conduct target audience research on consumer demographics. Obtain current estimates of demographic summaries for counties, states, and designated market areas (DMA) for cities in the United States.
  • Ulrich's Periodicals Directory
    http://www.lib.umn.edu/get/2516
    Lists information for over a quarter-million serial records such as newspapers, popular and trade magazines, and academic and scholarly journals. Includes active, ceased, and forthcoming publications. Search by title, subject and more.
  • Leadership Library
    http://www.lib.umn.edu/get/18442
    Directory with detailed information about staff, positions, and organization of news media outlets as well as government, corporations, and nonprofit organizations.
  • Media Intelligence Center
    http://www.lib.umn.edu/get/16147
    Service from the Alliance for Audited Media that tracks circulation, data for newspapers, consumer magazines, business publications and farm publications from the US, Canada, and other countries. Includes audit circulation statistics for online editions. Access is for a single user.
  • Advertising Redbooks
    http://www.lib.umn.edu/get/14090
    Lists information for major media outlets and that includes contacts and advertisers.Licensed for 2 simultaneous users
    See the Logon Instructions
  • Minnesota Newspaper Directory
    http://mna.org/newspaper-directory/
    Contacts, website, and circulation statistics for Minnesota newspapers. Includes finding aids to locate newspapers by county, suburban newspapers, college newspapers, daily newspapers, and maps to locate local newspapers.
  • NAM National Ethnic Media Directory
    http://news.newamericamedia.org/directory
    A directory of ethnic newspapers, websites, and broadcasting organizations. Organized by ethnicity.
Print Directories at Wilson Library
  • Editor and Publisher Newspaper Data Book
    http://primo.lib.umn.edu/TWINCITIES:default_scope:UMN_ALMA21607056090001701
    International directory of newspapers that includes statistics and contact information for the U.S. and Canada. Includes dailies, weeklies, shopper publications and other niche markets by ethnic group and target audience ( real estate, parenting, seniors), college presses, syndicated news services, trade associations, and a buyers guide of equipment for the newspaper industry.
  • Literary Market Place
    http://primo.lib.umn.edu/TWINCITIES:default_scope:UMN_ALMA21512758600001701
    Directory to the publishing industry that includes publishers, literary agents, distributors, sales representatives, wholesalers, book producers, exporters & importers, manufacturers, printers, translators & interpreters, suppliers, remainder dealers, reference books, magazines, literary societies, and awards. Find publishers and agents by subject, type of publication, or geography.
  • Willing's Press Guide
    http://primo.lib.umn.edu/TWINCITIES:default_scope:UMN_ALMA21487077270001701
    Directory of publications and media outlets worldwide, including contacts, target audience information, advertising rates and internet media. Separate directories for the United Kingdom, Europe, and the world.
    • Location(s):


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