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Advertising Research Sources

Journalism Library --> Sources for Strategic Communication Research

Ad Spending, Rankings and Directories
  • Advertising Red Books
    http://www.lib.umn.edu/get/14090
    Information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Information includes advertising expenditures by media, video campaigns, and social media activity. Currently licensed for two simultaneous users.
    See the How To Logon Instructions

  • SRDS Media Solution
    http://www.lib.umn.edu/get/18762
    Find specialized magazines using the categories in either the Consumer Magazine Media or Business Magazine Media.
Award Winning Ad Campaigns
  • One Show Interactive
    http://prime2.oit.umn.edu/primo_library/libweb/action/search.do?dscnt=0&scp.scps=scope%3A(tcsearch)&frbg=&tab=default_tab&dstmp=1289854618942&srt=rank&ct=search&mode=Basic&vl(263033741UI1)=all_items&dum=true&tb=t&indx=1&vl(1UIStartWith0)=contains&vl(13244018UI0)=title&vl(freeText0)=one%20show%20interactive&fn=search&vid=TWINCITIES
    One Club sponsors international competitions among agencies, colleges, and universities to collect winning advertisements for interactive media. Images and descriptions of One Show winners for interactive, print, and video advertisements can be viewed on the One Show website.

  • Gunn Report and Showreel of the Year
    http://prime2.oit.umn.edu/primo_library/libweb/action/display.do?tabs=detailsTab&ct=display&fn=search&doc=umn_aleph006040738&indx=1&recIds=umn_aleph006040738&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&dscnt=1&scp.scps=scope%3A%28tcsearch%29&frbg=&tab=default_tab&dstmp=1311303614504&srt=rank&vl%28263033741UI1%29=all_items&mode=Basic&dum=true&tb=t&vl%281UIStartWith0%29=contains&vl%2813244018UI0%29=any&vl%28freeText0%29=gunn%20report&vid=TWINCITIES
    Tables for TV/Cinema, production companies, print, directors, digital, agencies, advertisers along with overviews and video of best ads of the year in film, print, and digital.

  • Ad Spotlight, National Journal
    http://nationaljournal.com/members/adspotlight/
    Archives of ads for political campaigns for the White House, Senate, House, Governor and Issues from 2004-2008.
Researching Advertising Campaigns
  • Ad Week
    http://www.adweek.com/
    Trade magazine and website for the advertising industry.
  • AdAge Datacenter and Digital Edition
    http://www.lib.umn.edu/get/727
    This digital subscription to Advertising Age contains the archives for past issues and access to the AdAge Datacenter. Search for articles or consult the Datacenter to find rankings and statistics about media companies and advertising agencies.

  • Business Source Premier
    http://www.lib.umn.edu/get/3739
    Article database that includes many trade magazines, which are sources of information about campaigns for products in their industry. Includes articles from magazines such as Advertising Age and Advertising Age.
  • Encyclopedia of Consumer Brands
    http://prime2.oit.umn.edu/primo_library/libweb/action/display.do?tabs=detailsTab&ct=display&fn=search&doc=dedupmrg18146820&indx=1&recIds=dedupmrg18146820&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&dscnt=1&onCampus=false&fromSitemap=1&query=any%2Ccontains%2CEncyclopedia%20of%20Consumer%20Brands%20%20&dstmp=1322708105432&dym=true&highlight=true&lang=eng&fromLogin=true&vl(1UIStartWith0)=contains&vl(13244018UI0)=any&group=GUEST&vl(freeText0)=Encyclopedia%20of%20Consumer%20Brands%20%20&vid=TWINCITIES&institution=TWINCITIES
    Use this three volume set to obtain fundamental brand history, marketing campaign basics, product performance measures, and more.

  • Encyclopedia of Major Marketing Campaigns
    http://prime2.oit.umn.edu/primo_library/libweb/action/dlSearch.do?institution=TWINCITIES&vid=TWINCITIES&onCampus=false&query=any,contains,Encyclopedia%20of%20Major%20Marketing%20Campaigns&indx=1&dym=true&highlight=true&lang=eng&group=GUEST&vl(freeText0)=Encyclopedia%20of%20Major%20Marketing%20Campaigns&fromSitemap=1
    This volume is organized by individual advertising campaign and provides campaign overview, historical context of the ad, target market, competition, marketing strategy and campaign outcome.
Finding Advertisements
  • Coloribus
    http://www.lib.umn.edu/get/17389
    Coloribus is an archive of commercial advertising in a variety of formats from around the world. Each advertisement includes detailed credits information and description. The archive is searchable by advertiser, product, brand, release date, country of origin, and creative credits, among other attributes. Includes advertisements from TV and cinema, print magazines and newspapers, outdoor billboards and posters, online, direct marketing, radio, and others. Also includes information on advertising festivals and awards from 1969 to present. Almost all ads in the archive have high resolution versions available for downloading and online viewing. Content is updated daily. Please note that the embedded Flash player is not compatible with proxy services. Off-campus users will need to use the "Download" options in order to view any videos or install VPN software on your computer.
  • Ebiquity AdSearch
    http://www.ebiquity.com/us/advertising/adsearch
    Fee based service to find advertisements in publications worldwide.

  • Media directories
    https://www.lib.umn.edu/libdata/page.phtml?page_id=2420
    Browsing magazines is sometimes the only way to find advertisements. Use directories like SRDS Media Solutions to identify consumer magazines and business publications that have potential advertisements.

  • Shoot Magazine
    http://www.shootonline.com/go/index.php?CategoryID=rs-web1-81634-1162478658-2&name=Movies&op=main
    Videos and other graphics for advertising from the ShootScreenWork Database which includes work featured in SHOOT's ScreenWork columns (Top Spot of the Week, The Best Work You May Never See, iWork, and BrandStand) and work featured in iSPOT.


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