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Advertising and Public Relations Campaigns

Journalism Library --> Sources for Strategic Communication Research

Table of Contents:

Expenditures, Rankings and Directories
  • Advertising Red Books
    http://www.lib.umn.edu/get/14090
    Information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Information includes advertising expenditures by media, video campaigns, and social media activity. Currently licensed for two simultaneous users.
    See the How To Logon Instructions

  • SRDS Media Solutions
    http://www.lib.umn.edu/get/18762
    SRDS is a professional database in advertising and marketing. Locate media for business and consumer magazines, websites, news media, television, cable, radio, outdoor, direct marketing and other outlets. Find information about advertising rates, audience metrics, website analytics, media kits, profiles, and contacts. Use Local Market Audience to create PRIZM reports from Claritas and find Nielsen indexing for demographics, lifestyles, and product usage.
  • Television and Radio Ad Rates
    http://libguides.marquette.edu/content.php?pid=38999&sid=2315528
    For TV, the audience measurement rating is the Nielsen rating; for radio, it's the Arbitron rating. Use the CPP (cost-per-rating-point) and audience measurement rating to make this calculation. See this guide from Marquette University for more information. Hennepin County Library currently has copies of the SRDS TV and Cable Media source.
Researching Campaigns
  • Warc
    http://www.lib.umn.edu/get/18789
    Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research,, the International Journal of Advertising, and the Journal of Advertising History.
  • AdAge Datacenter and Digital Edition
    http://www.lib.umn.edu/get/727
    This digital subscription to Advertising Age contains the archives for past issues and access to the AdAge Datacenter. Search for articles or consult the Datacenter to find rankings and statistics about media companies and advertising agencies.

  • Ad Week
    http://www.adweek.com/
    Trade magazine and website for the advertising industry.
  • Business Source Premier
    http://www.lib.umn.edu/get/3739
    Article database that includes many trade magazines, which are sources of information about campaigns for products in their industry. Includes articles from magazines such as Advertising Age and Advertising Age.
Finding Advertisements
  • AdForum
    http://www.lib.umn.edu/get/19127
    Video and images for advertisements produced for television, cinema, magazines, outdoor, and digital, along with audio recordings of radio advertisement. Covers the work of agencies worldwide with interviews for case studies, packaging, branding and design for major brands. Use this database to research advertisements by agencies, advertiser, brands, campaigns, or creative staff.
  • Coloribus
    http://www.lib.umn.edu/get/17389
    Archive of commercial advertising for all media from around the world. Each advertisement includes detailed credits information and description. Search by advertiser, product, brand, release date, country of origin, and creative credits, among other attributes. Includes advertisements from TV and cinema, print magazines and newspapers, outdoor billboards and posters, online, direct marketing, radio, and others. Also includes information on advertising festivals and awards from 1969 to present.
  • AdViews
    http://library.duke.edu/digitalcollections/adviews/
    AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s from Duke University.
  • Ebiquity AdSearch
    http://www.ebiquity.com/us/advertising/adsearch
    Fee based service to find advertisements in publications worldwide.

Award Winning Ad Campaigns
  • One Club
    http://www.oneclub.org/
    Archives of past winners of the international advertising competition for One Show awards in design, interactive, entertainment and college competitions.
  • One Show Interactive
    http://prime2.oit.umn.edu/primo_library/libweb/action/search.do?dscnt=0&scp.scps=scope%3A(tcsearch)&frbg=&tab=default_tab&dstmp=1289854618942&srt=rank&ct=search&mode=Basic&vl(263033741UI1)=all_items&dum=true&tb=t&indx=1&vl(1UIStartWith0)=contains&vl(13244018UI0)=title&vl(freeText0)=one%20show%20interactive&fn=search&vid=TWINCITIES
    One Club sponsors international competitions among agencies, colleges, and universities to collect winning advertisements for interactive media. Images and descriptions of One Show winners for interactive, print, and video advertisements can be viewed on the One Show website.

  • Gunn Report and Showreel of the Year
    http://prime2.oit.umn.edu/primo_library/libweb/action/display.do?tabs=detailsTab&ct=display&fn=search&doc=umn_aleph006040738&indx=1&recIds=umn_aleph006040738&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&dscnt=1&scp.scps=scope%3A%28tcsearch%29&frbg=&tab=default_tab&dstmp=1311303614504&srt=rank&vl%28263033741UI1%29=all_items&mode=Basic&dum=true&tb=t&vl%281UIStartWith0%29=contains&vl%2813244018UI0%29=any&vl%28freeText0%29=gunn%20report&vid=TWINCITIES
    Tables for TV/Cinema, production companies, print, directors, digital, agencies, advertisers along with overviews and video of best ads of the year in film, print, and digital.

  • AdForum
    http://www.adforum.com/
    International focus on advertisements and awards.
  • Cannes Lions Archives
    http://www.canneslionsarchive.com/
    Free viewing of selected winners of the Cannes Lions International Advertising Festival. The library does not subscribe to this service.
Account Planning Tools
  • ComScore Media Metrix
    http://mymetrix.comscore.com
    ComScore is an industry source for web analytics about major online properties. The Media Metrix data includes consumer profiles, web traffic, and rankings for the websites of companies, brands and other organizations. See the Media Metrix Overview. Contact the Journalism Librarian to request a password or got to the designated workstation at the Journalism Library.
  • Google Adwords
    http://www.google.com/adwords/
    Online advertising service from Google based on pay-per-click (PPC). Cost-per-thousand-impressions (CPM)advertising also available for site-targeted advertisements using text, banners, or other media.


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