Media Services - Profiles: Public Service Announcements
Profiles in Teaching and Learning With Media: Public Service AnnouncementsStudents in Prof. Jamie Stang's Public Health course (PubH 6902 (School of Public Health)) produced Public Service Announcements (PSA's) promoting healthy habits and awareness of risk factors related to obesity in women of childbearing age.
Student Examples:Shake it Baby -- Andrea Harill (additional group members to follow)
First Things First -- Courtney Hoolihan (additional group members to follow)
Healthy Weight and Birth Defects PSA -- Jessica Kornaus (additional group members to follow)
Preparing for Baby -- Catherine Patterson, Maryam Ghabadzadeh, Pamela Mills, Claire Anderson, Megan Harrison
Learning ObjectivesComing soon
Demonstrated Learning BenefitsComing soon
Subject Knowledge AcquisitionApplied knowledge in real world context (Public Health messaging)
Awareness - advocacy: Promoting risk factors and healthy interventions towards specific populations
Evidence based research
Soft Skill Set AcquisitionVideo production-editing skill sets
Audio/visual mixed media composition
Media Literacy (media arts approach: video production; critical media literacy approach: crafting messages towards specific audiences, alternative media distribution)
Course Assignment and Grading RubricComing soon
External Campus Support Resources UtilizedMedia Librarian, Scott Spicer, initially met with Teaching Assistant, Sarah Eichberger, in the summer to discuss possibilities for a student media project related to developing an awareness campaign requiring student to articulate a message related to childbearing health and directed at a specific demographic through the use of multiple media channels. In follow up consultations leading to the fall semester, with Prof. Jamie Stang, it was decided to focus, at least this initial pilot project, on Public Service Announcements videos and the topic specifically related to awareness of healthy behavior and risk factors related to obesity in women of childbearing age, to focus the projects.
During the semester, Scott made a class visit, and presented with examples of public service announcements in health (including poor examples), considerations for producing a quality PSA - emphasizing the importance of demonstrating audio visually the message towards a specific demographic, copyright/fair use considerations in media - with Creative Commons sources, and campus production support resources available. Finally, Scott and Media Specialist, Jenny Veile, visited the class for the final video screenings.
Further support resources included an in-depth Custom Media Production Assignment Calculator (ELM Project Calculator) that provided a timeline for the production process and relevant resources.
Student Production Support from the SMART Learning CommonsReserve Production Equipment
Schedule Video Production Project Support
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License