19th and early 20th-century American nursery firms hired salesmen to travel extensively, taking orders for trees and shrubs to be delivered the following spring.  Their marketing tool of choice was the innovative nurseryman's "sample book" or plate-book. Sumptuously illustrated, they are as beautiful today as when first used.  A few of these beautiful plate-books survive to the present day and still impress us with their beautiful images.  Andersen Horticultural Library has more than 90 plate-books in its collection. 

In July 2016, Andersen Horticultural Library acquired an additional plate book, circa-1903, from the William C. Moore & Co. in Newark, NY.  This flip-top book contains over 82 plates or images, including fruits, trees, and flowers.

 

Pears, Wm C. Moore Plate-book c1903

Cherries, Wm. C. Moore Plate-book c1903