This text is a comprehensive introduction to the vital subject of American government and politics.
Business Communication for Success provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.
College Success has a student-friendly format arranged to help students develop the essential skills and provide the information they need to succeed in college.
Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter includes timely, concrete, and real-life examples of communication concepts in action.
Let’s face it, legal textbooks can be dry. This is unfortunate because law, especially criminal law, is an intrinsically compelling topic. Criminal Law employs a variety of instructional techniques that should engage from start to finish.
Introduces students to business roles and concepts in an exciting way. This text will help you decide whether business is right for you and, if so, what areas of business you’d like to study further.
This book is intended for an undergraduate or MBA level Financial Accounting course. It covers the standard topics in a standard sequence, utilizing the Socratic method of asking and answering questions.
Teaches HRM strategies and theories that any manager - not just those in HR - needs to know about recruiting, selecting, training, and compensating people.
Co-edited with equal contribution by Jaime Ballard, Elizabeth Wieling, and Catherine Solheim
Offers an interdisciplinary perspective on immigrant and refugee families' challenges and resilience across multiple domains, including economic, political, health, and human rights.
by Kathleen Hansen and Nora Paul
The definitive text for the information search and evaluation process as practiced by news and strategic communication message producers. Currently used at the University of Minnesota School of Journalism and Mass Communication; JOUR 3004W/V, Information for Mass Communication.
Information Systems: A Manager’s Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.
Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students. The author wrote this book to help students organize their thinking about psychology at a conceptual level.
by David J. Lilja
Linear Regression Using R: An Introduction to Data Modeling presents one of the fundamental data modeling techniques in an informal tutorial style. Learn how to predict system outputs from measured data using a detailed step-by-step process to develop, train, and test reliable regression models. Key modeling and programming concepts are intuitively described using the R programming language. All of the necessary resources are freely available online.
You can expect Mastering Strategic Management to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course. See for yourself by checking out the book online today.
Organizational Behavior bridges the gap between theory and practice with a distinct ”experiential“ approach.
Principles of Economics aims to teach considerable range and depth of Economic concepts through an approachable style and methodology.
The goal of this textbook is to help students understand how real individuals actually work with economics. In this textbook, the authors illustrate the practicality and relevance of economics with a variety of new illustrations and insights.
Principles of Management teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Provides students with an introduction to the basic concepts and principles of social psychology from an interactionist perspective. The presentation of classic studies and theories are balanced with insights from cutting-edge, contemporary research. An emphasis on real world examples and applications is intended to guide students to critically analyze their situations and social interactions in order to put their knowledge to effective use.
In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment.
While Research Methods in Psychology is fairly traditional— making it easy for you to use with your existing courses — it also emphasizes a fundamental idea that is often lost on undergraduates: research methods are not a peripheral concern in our discipline; they are central.
A realistic but motivating look at the many issues that are facing our society today. As this book’s subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them.
Makes sociology relevant for today’s students by balancing traditional coverage with a fresh approach that ironically takes them back to sociology’s American roots in the use of sociological knowledge for social reform.
Stand up, Speak out: The Practice and Ethics of Public Speaking features two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication.
This text will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
World Regional Geography: People, Places and Globalization is designed for students to experience and study as much of the world as possible within a limited amount of time. It gives students the fundamental concepts and the latest data regarding world places in a concise, easy-to-read format.
Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition.