Selected Resources for: Marketing

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Subject Librarian:

Caroline Lilyard

lily@tc.umn.edu

This subject covers: the processes related to promoting goods or services for sale. The classic components of marketing are the 4 Ps: product, price, place, and promotion.


Article Databases and Indexes

Academic or Scholarly Articles Subject Indexes

Use this popular research database to find business articles from 2,200 journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965. Additional company and industry profiles from Datamonitor are included along with country reports and SWOT analyses.

Search within a comprehensive interdisciplinary collection of journal article citations. Subjects generally covered are within Science and technology, arts and humanities, and social sciences . Use the citation web to find articles and journals with the most impact. Coverage runs from 1975 to the present. Helpful tutorials can be found on their website.


General Indexes to Magazine, Journal & Newspaper Articles

The world's largest academic multi-disciplinary database. Includes full text access to over 4,000 scholarly (peer-reviewed) publications back to 1975. A great place to start your research on any topic. Find search tips on their help page.

LexisNexis Academic is a full text databases of business, legal, news, magazines, and wire services. It includes sources for accounting, environmental studies, health and medical care, government and politics, people, and consumer information. Legal publications include law journals, federal and state statutes, codes, cases, agency rules & regulations, patents and legal reference materials.

Full-text articles from the Wall Street Journal via Proquest Newspapers. This business newspaper has extensive coverage of stock markets, finance, investments and companies.

Full-text summaries of foreign newspaper articles, conference proceedings, radio and television broadcasts, periodicals, and non-classified technical reports. Formerly published as FBIS and JPRS Reports.


Indexes, Other

Access using Internet Explorer (does not work with other browsers)
Search for investment research featuring reports written by top analysts at over 1,000 leading investment banks, brokerage houses, and consulting firms worldwide. Nearly 4,000 new reports are added each business day. It also includes market research containing in-depth primary research and statistics, market trends, forecasts, segment analysis, and more. See also Investext Search Guide. This search guide is also available in PowerPoint format .

Key business intelligence on countries, companies, markets, and consumers. Statistics on brands, companies and consumer products worldwide include market size and market share. Useful for researching global consumer markets with analysis of lifestyles for countries. Includes profiles and strategic information about companies that sell leading consumer goods.

Index to statistical publications from US and state government agencies, international intergovernmental organizations, professional and trade organizations, business organizations, commercial publishers, independent research organizations, and universities.


Catalogs and Bibliographies

Catalogs

Search with MNCAT to find books, journals, etc. owned by the library. Search by keyword, subject, title, or author for materials on your topic.


General Reference Sources

Dictionaries


Directories

Information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Find advertising expenditures by media, video campaigns, and social media activity.
Licensed for 2 simultaneous users
See the Logon Instructions

Kompass is a global company and product directory for business to business. Products that companies sell or make are assigned multiple industry codes, such as SIC, NAICS, NACE, and HS. This is the free version of Kompass.

ReferenceUSA and Business and Company Resource Center

Available to all Twin Cities residents by the Metropolitan Library Service Agency. Access using your public library card. ReferenceUSA contains directory information on 12 million U.S. businesses and 102 million residents. Business and Company Resource Center contains profiles, brands, rankings, investment reports, company histories and news articles.

Anoka County Online Resources
Carver County Business Databases
Dakota County Ereference Tools
Hennepin County Business and Investments
Minneapolis Public Library Business Databases
Ramsey County Public Library Business and Finance
St. Paul Public Library Business Databases
Scott County Business Reference Databases
Washington County Library Business Titles


Encyclopedias

Concise as well as scholarly articles on a wide range of subjects. Also includes links to related Internet resources, and the Britannica Book of the Year. Search tip: When combining words in search, capitalize AND. For example: revolution AND 1848


Handbooks and Manuals

Marketing information


Market Research Surveys

Frost & Sullivan's 1800 analysts and consultants cover more than 300 markets and 250,000 companies for industrial markets organized into categories for Aerospace and Defense, Automotive and Transportation, Chemicals, Materials, Food; Electronics and Security, Energy and Power Systems, Environment and Building Technologies, Healthcare and Medical Devices, Measurement and Instrumentation, Information and Communication Technologies, and Industrial Automation and Process Control.

Provides information about the kinds of people likely to participate in specific lifestyles, such as: book reading, gardening, shopping by mail, frequent fliers, antique buyers, attending cultural events, gourmet cooking and such. The volume also shows primary lifestyles for major U S cities and and estimates by city of the number of people engaging in a specific lifestyle behavior. Previous editions have title Lifestyle Market Analyst

Mediamark reporter (on CD ROM)

The MediaMark CD-ROM is no longer available in the Business Reference area in Wilson Library. Please use the SMRB/Simmons Choices 3 instead, which is available in the Wilson Library Business Reference area. For questions, please contact the Business Reference Desk at phone 612-624-5073 or email busref@umn.edu.

Market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe. Requires setting up a personal account to access.

Simmons Study of Media and Markets.

Get a demographic picture of a customer for products and find out what TV programs the buyers watch, what magazines they read, and what kind of radio programming they like.


Primary Source Materials

Reports

The Conference Board Business Knowledge Research Collection is a searchable database of full-text research reports on the latest issues in business management and US and global economics. Topics include: business trends, leadership decisions, performance excellence, corporate governance, HR, productivity, customer relationship management and more. Economics material includes US and global economic indicators and analysis and forecasts of US and international economic conditions.


Statistics and Data

Statistical Resources

Annual compilation of market share statistics for products and products. Available online and in print.

The Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Use the Abstract as a convenient volume for statistical reference, and as a guide to sources of more information both in print and on the Web. Sources of data include the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and many other Federal agencies and private organizations. The online version has full text from 1995-, although the series as a whole starts in 1878.


Style Manuals and Writing Guides

Bibliography Software

RefWorks is a web-based citation manager that allows you to create your own databases of citations by importing references from MNCAT and other databases, and then in seconds automatically generate bibliographies in all major styles (MLA, APA, Turabian, Chicago, etc.).


Style Manuals

The American Management Association's syle guide for business writers.

A selected list of sources available in Wilson Reference Services.


University of Minnesota

Related U of M Web Sites

A listing of the marketing/advertising/retailing Web sites we use most often in Business Reference.


Library Information

Business Reference Service

Wilson Library
West Bank, Minneapolis Campus

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