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Subject Librarian: Caroline Lilyard

This subject covers: the processes related to promoting goods or services for sale. The classic components of marketing are the 4 Ps: product, price, place, and promotion.

Article Databases and Indexes

Academic or Scholarly Articles Subject Indexes

Use this popular research database to find business articles from 2,200 journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965. Additional company and industry profiles from Datamonitor are included along with country reports and SWOT analyses.

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Search within a comprehensive interdisciplinary collection of journal article citations. Subjects generally covered are within Science and technology, arts and humanities, and social sciences . Use the citation web to find articles and journals with the most impact. Coverage runs from 1975 to the present. Find help on their website.

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General Indexes to Magazine, Journal & Newspaper Articles

The world's largest academic multi-disciplinary database. Includes full text access to over 4,000 scholarly (peer-reviewed) publications back to 1975. A great place to start your research on any topic. Find search tips on their help page.

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Full-text articles from1984 to date from the Wall Street Journal via Proquest Newspapers. This business newspaper has extensive coverage of stock markets, finance, investments and companies.

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An online resource of news from around the world, obtained from newspaper articles, television and radio broadcasts, online sources, conference proceedings, periodicals, and non-classified reports. NOTE: This resource has been discontinued and is now an archive of world news between 1995 and 2013.

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Indexes, Other

Includes investment research reports on companies and industries, prepared by analysts at investment banks, brokerage houses, and consulting firms worldwide. It can be found as a tab within the Mergent Online platform.

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Key business intelligence on countries, companies, markets, and consumers. Statistics on brands, companies and consumer products worldwide include market size and market share. Useful for researching global consumer markets with analysis of lifestyles for countries. Includes profiles and strategic information about companies that sell leading consumer goods.

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Index to statistical publications from US and state government agencies, international intergovernmental organizations, professional and trade organizations, business organizations, commercial publishers, independent research organizations, and universities.

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Catalogs and Bibliographies


Search with the Library Catalog to find books, journals, etc. owned by the library. Search by keyword, subject, title, or author for materials on your topic.

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General Reference Sources



Information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Find advertising expenditures by media, video campaigns, and social media activity.
Licensed for 2 simultaneous users
See the Logon Instructions

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Kompass is a global company and product directory for business to business. Products that companies sell or make are assigned multiple industry codes, such as SIC, NAICS, NACE, and HS. This is the free version of Kompass.

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ReferenceUSA and Business and Company Resource Center

Available to all Twin Cities residents by the Metropolitan Library Service Agency. Access using your public library card. ReferenceUSA contains directory information on 12 million U.S. businesses and 102 million residents. Business and Company Resource Center contains profiles, brands, rankings, investment reports, company histories and news articles.

Anoka County Online Resources
Carver County Business Databases
Dakota County Ereference Tools
Hennepin County Business and Investments
Minneapolis Public Library Business Databases
Ramsey County Public Library Business and Finance
St. Paul Public Library Business Databases
Scott County Business Reference Databases
Washington County Library Business Titles

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Concise as well as scholarly articles on a wide range of subjects. Also includes links to related Internet resources, and the Britannica Book of the Year. Search tip: When combining words in search, capitalize AND. For example: revolution AND 1848

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Handbooks and Manuals

Market Research Surveys

Frost & Sullivan's 1800 analysts and consultants cover more than 300 markets and 250,000 companies for industrial markets organized into categories for Aerospace and Defense, Automotive and Transportation, Chemicals, Materials, Food; Electronics and Security, Energy and Power Systems, Environment and Building Technologies, Healthcare and Medical Devices, Measurement and Instrumentation, Information and Communication Technologies, and Industrial Automation and Process Control.

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Provides information about the kinds of people likely to participate in specific lifestyles, such as: book reading, gardening, shopping by mail, frequent fliers, antique buyers, attending cultural events, gourmet cooking and such. The volume also shows primary lifestyles for major U S cities and and estimates by city of the number of people engaging in a specific lifestyle behavior. Previous editions have title Lifestyle Market Analyst

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The MediaMark CD-ROM is no longer available in the Business Reference area in Wilson Library. Please use the SMRB/Simmons Choices 3 instead, which is available in the Wilson Library Business Reference area. For questions, please contact the Business Reference Desk at phone 612-624-5073 or email

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Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. The library subscription includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

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Statistics and Data

Statistical Resources

Annual compilation of market share statistics for products and products. Available online and in print.

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The Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Use the Abstract as a convenient volume for statistical reference, and as a guide to sources of more information both in print and on the Web. Sources of data include the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and many other Federal agencies and private organizations. The online version has full text from 1995-, although the series as a whole starts in 1878.

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Style Manuals and Writing Guides

Bibliography Software

Citation managers are software packages used to create personalized databases of citation information and notes. They allow you to: import and organize citation information from article indexes and other sources save links to pdfs and other documents, and in some cases save the document itself format citations for your papers and bibliographies using APA and many other styles include your own notes

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Style Manuals

Library Information

Business Reference Service

Wilson Library
West Bank, Minneapolis Campus