Selected Resources for: Advertising

Staff Image

Subject Librarian:

Caroline Lilyard

lily@tc.umn.edu

This subject covers: a paid form of communication delivered through the various media by industry, business, nonprofit organizations or individuals. Advertising is persuasive and informational and is designed to influence purchasing behavior, influence public opinion, or promote a particular cause. See also: Marketing


Article Databases and Indexes

Academic or Scholarly Articles Subject Indexes

This resource is licensed by the MINITEX Library Information Network with state appropriations from the Minnesota Higher Education Services Office (MHESO) and the Minnesota Department of Education.
Find business articles from 2100 journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965. Business Source Premier includes company and industry reports MarketLine and country analysis from the Economist Intelligence Unit, Business Monitor International, CountryWatch, Icon Group, and PRS.

DAAI is an international index to design and craft journals. It contains annotated references from more than 450 design and craft journals, and data on nearly 50,000 designers, craftspeople, studios, workshops, firms etc. All areas of design and craft are covered, including industrial design, interior design, environmental design, computer aided design, furniture design, ceramics, glass, fashion design, textile design, graphic design, typography, multimedia design, book design, photography, advertising, theatre design, ergonomics, and design management.


General Indexes to Magazine, Journal & Newspaper Articles

The world's largest academic multi-disciplinary database, Academic Search Premier provides full text for thousands of scholarly (peer-reviewed) publications.

LexisNexis Academic is a full text databases of business, legal, news, magazines, and wire services. It includes sources for accounting, environmental studies, health and medical care, government and politics, people, and consumer information. Legal publications include law journals, federal and state statutes, codes, cases, agency rules & regulations, patents and legal reference materials.

This resource is licensed by the MINITEX Library Information Network with state appropriations from the Minnesota Higher Education Services Office (MHESO) and the Minnesota Department of Education.
MasterFILE Premier, designed specifically for public libraries, provides full text for more than 2,000 general periodicals covering a broad range of disciplines including general reference, business, education, health, general science, multi-cultural issues and much more. In addition to the full text, this database provides indexing and abstracts for 2700 titles. This database features: 5,000 full text Magill Book Reviews, 357 reference and travel books including the World Almanac & Book of Facts 2001; full text from 84,074 biographies, 86,132 full text primary source documents, American Heritage Dictionary, 4th Edition and an Image Collection of 107,135 photos, maps and flags. MasterFILE Premier offers PDF backfiles as far back as 1975.

Full-text articles from the Wall Street Journal via Proquest Newspapers. This business newspaper has extensive coverage of stock markets, finance, investments and companies. See this tutorial on Searching the Wall Street Journal to learn more about online articles from Factiva and Proquest.


Catalogs and Bibliographies

Catalogs

Search with MNCAT to find books, journals, etc. owned by the library. Search by keyword, subject, title, or author for materials on your topic.


General Reference Sources

Dictionaries


Directories

Information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Information includes advertising expenditures by media, video campaigns, and social media activity. Currently licensed for two simultaneous users.
See the How To Logon Instructions

Advertising red books. Advertiser, indexes

Gold Book (Twin Cities ad agencies and media


General Reference Works

Ad $ Summary

Print resource also known as LNA, Leading National Advertisers or CMR. Currently published by TNS Media Intelligence. Ad $ Summary lists brands alphabetically and includes the total advertising expenditure for those brands across 10 media. Also includes parent company and PIB Classification for each brand. Listed also are industry class totals and rankings of the top 100 companies in each of the 10 media.

Overviews, rankings and comparative statistics for major industries that provides detailed information on public companies such as stock reports, bonds, stock valuation annual reports, and other detailed fianancial statistics. NetAdvantage also includes investment services such as the advisory newsletter Outlook and screening directories for stocks, bonds and mutual funds. There are also directories for private companies and the Register of Corporations, Directors, and Executives


Market Research Surveys

Market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe. Requires setting up a personal account to access.


Statistics and Data

Data Resources

This digital subscription to Advertising Age contains the archives for past issues and access to the AdAge Datacenter. Search for articles or consult the Datacenter to find rankings and statistics about media companies and advertising agencies.

Find media spending and advertising expenditures by company, brands, products, or industries. Need help creating a report? Contact the Journalism Librarian, consult the Adspender User Manual, or view this demo. .

Key business intelligence on countries, companies, markets, and consumers. Statistics on brands, companies and consumer products worldwide include market size and market share. Useful for researching global consumer markets with analysis of lifestyles for countries. Includes profiles and strategic information about companies that sell leading consumer goods.


Statistical Resources

Index to statistical publications from US and state government agencies, international intergovernmental organizations, professional and trade organizations, business organizations, commercial publishers, independent research organizations, and universities.


Style Manuals and Writing Guides

Bibliography Software

RefWorks is a web-based citation manager that allows you to create your own databases of citations by importing references from MNCAT and other databases, and then in seconds automatically generate bibliographies in all major styles (MLA, APA, Turabian, Chicago, etc.).


University of Minnesota

Related U of M Web Sites


Library Information

Business Reference Service

Wilson Library
West Bank, Minneapolis Campus

Map