This subject covers: a paid form of communication delivered through the various media by industry, business, nonprofit organizations or individuals. Advertising is persuasive and informational and is designed to influence purchasing behavior, influence public opinion, or promote a particular cause. See also: Marketing
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Article Databases and Indexes
Academic or Scholarly Articles Subject Indexes
Use this popular research database to find business articles from 2,200 journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965. Additional company and industry profiles from Datamonitor are included along with country reports and SWOT analyses.
DAAI is an international index to design and craft journals. It contains annotated references from more than 450 design and craft journals, and data on nearly 50,000 designers, craftspeople, studios, workshops, firms etc. All areas of design and craft are covered, including industrial design, interior design, environmental design, computer aided design, furniture design, ceramics, glass, fashion design, textile design, graphic design, typography, multimedia design, book design, photography, advertising, theatre design, ergonomics, and design management.
General Indexes to Magazine, Journal & Newspaper Articles
LexisNexis Academic is a full text databases of business, legal, news, magazines, and wire services. It includes sources for accounting, environmental studies, health and medical care, government and politics, people, and consumer information. Legal publications include law journals, federal and state statutes, codes, cases, agency rules & regulations, patents and legal reference materials.
This resource is licensed by the MINITEX Library Information Network with state appropriations from the Minnesota Higher Education Services Office (MHESO) and the Minnesota Department of Education.
MasterFILE Premier provides full text for more than 2,000 general magazines covering a broad range of disciplines. It includes Magill Book Reviews, reference and travel books, biographies, full text primary source documents, American Heritage Dictionary and an Image Collection of 107,135 photos, maps and flags.
Catalogs and Bibliographies
General Reference Sources
Information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Find advertising expenditures by media, video campaigns, and social media activity.
Licensed for 2 simultaneous users
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General Reference Works
Print resource also known as LNA, Leading National Advertisers or CMR. Currently published by TNS Media Intelligence. Ad $ Summary lists brands alphabetically and includes the total advertising expenditure for those brands across 10 media. Also includes parent company and PIB Classification for each brand. Listed also are industry class totals and rankings of the top 100 companies in each of the 10 media.
Overviews, rankings and comparative statistics for major industries that provides detailed information on public companies such as stock reports, bonds, stock valuation annual reports, and other detailed fianancial statistics. NetAdvantage also includes investment services such as the advisory newsletter Outlook and screening directories for stocks, bonds and mutual funds. There are also directories for private companies and the Register of Corporations, Directors, and Executives
Market Research Surveys
Market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe. Requires setting up a personal account to access.
Statistics and Data
Find advertising media spending by company, brands, products, or industries across all media channels. Need help creating a report? Consult the Adspender User Manual or view this demo. Students may also call Adspender Client Support 1-800-497-8450 to speak with a specialist.
Licensed for 2 simultaneous users .
Key business intelligence on countries, companies, markets, and consumers. Statistics on brands, companies and consumer products worldwide include market size and market share. Useful for researching global consumer markets with analysis of lifestyles for countries. Includes profiles and strategic information about companies that sell leading consumer goods.
Style Manuals and Writing Guides
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