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Article Databases and Indexes
Academic or Scholarly Articles Subject Indexes
To gain off-campus access to all the articles and journals in full text in the Libraries via Google Scholar you will now need to set your Library Settings to University of Minnesota Twin Cities in Google Scholar (see this tutorial for details on how to do this). Use Google Scholar to find articles from a wide variety of academic publishers, professional societies, preprint repositories and universities, as well as scholarly articles available across the web. To connect to the full text, click "FindIt@U of M Twin Cities" in your Google Scholar search results. Learn more: Google Scholar FAQ
An abstract and citation database with a single search platform searching content from ScienceDirect, Scopus, SciTopics, and relevant Web content.
Search within a comprehensive interdisciplinary collection of journal article citations. Subjects generally covered are within Science and technology, arts and humanities, and social sciences . Use the citation web to find articles and journals with the most impact. Coverage runs from 1975 to the present. Find help on their website.
General Indexes to Magazine, Journal & Newspaper Articles
Full text articles and transcripts from news sources, business magazines, and websites with international and foreign language coverage. Includes daily newspapers, television transcripts, newswires, and all editions of the Wall Street Journal. Financial information for publicly traded companies, stocks, funds, currencies, and common market indexes. Limited to 7 simultaneous users.
Catalogs and Bibliographies
Oxford Bibliographies offers exclusive, authoritative research guides. Combining the best features of an annotated bibliography and a high-level encyclopedia, this resource guides researchers to the best available scholarship across a wide variety of subjects.
General Reference Sources
Entries on terms for traditional marketing techniques such as strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis. Includes leading marketing theories and concepts. Both classic and modern marketing techniques for social media and search engine optimization.
Information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Find advertising expenditures by media, video campaigns, and social media activity.
Licensed for 2 simultaneous users
See the Logon Instructions
Covers topics, events, practices, and key figures who developed the public realations profession. Includes overviews and references to research, theories and models for all topics in public relations such as crisis communications, cyberspace, ethics, global public relations, groups, jargon, media, and organizations.
Handbooks and Manuals
Reviews current and emerging areas of communication science.
Knowledge base of the field of conflict communication to identify theories, ideas, and practices of conflict communication.
Overview of risk communication, theory, current research, and practice in a range of disciplines. Describes effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and other crisis.
Market Research Surveys
Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. The library subscription includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.
Key business intelligence on countries, companies, markets, and consumers. Statistics on brands, companies and consumer products worldwide include market size and market share. Useful for researching global consumer markets with analysis of lifestyles for countries. Includes profiles and strategic information about companies that sell leading consumer goods.
Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Use Simmons advertising campaigns, market research, and business plans. Academic license restricted to 5 simultaneous users along with an embargo of 3 years for current survey data.
University of Minnesota Simmons Tutorial
Public Opinion Resources
iPOLL is a collection of polling sources from the Roper Center for Public Opinion Research. It includes surveys from 150 polling organizations that include all major news outlets, Gallup polls, and other research institutions. Use these polls to compare public opinion from 1935-present on a range of issues.
Statistics and Data
Online access to Advertising Age along with rankings and statistics from the AdAge Datacenter. The Datacenter provides analysis of the advertising and media industry along with profiles of agencies and media companies.
Find advertising media spending by company, brands, products, or industries across all media channels. Need help creating a report? Consult the Adspender User Manual or view this demo. Students may also call Adspender Client Support 1-800-497-8450 to speak with a specialist.
Licensed for 2 simultaneous users .